Episode 003 of Real Estate Team OS features Barry Jenkins, Team Owner of Friends in Real Estate and CMO of Better Homes & Gardens NAGR.
 
He’s also the bestselling author of "Too Nice for Sales" and Head Realtor in Residence at Ylopo.

Listen to this episode of Team OS with Barry Jenkins for insights into:

- Paying closer attention your the business for smarter pivots, changes, and adaptations

- Staying profitable with better decision-making criteria (including a very specific story and caution)
 - Forming a teamerage by merging the rest of a brokerage into a team and acquiring another

- Supporting your team with a variety of opportunities, not just “leads”
- Starting a team when many other highly discouraged it (including why they discouraged it)
- Implementing a middle management layer the right way - and the wrong way

- Augmenting agent performance by allowing them to focus on money-making activities

- Engaging with Zillow and Realtor leads differently than Google and Facebook leads

- Setting team goals one agent at a time - and holding each accountable to their own goals

At the end, you’ll learn about a state championship basketball team that wasn’t the biggest or most talented; expensive, exclusive, and uncomfortable shoes; and a path to better health.

Learn more about Too Nice for Sales:
- https://TooNiceForSales.com

 Follow Barry Jenkins:
- https://www.instagram.com/realbarryjenkins/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos

This FUBCON Session of Real Estate Team OS features Mike Simonsen, President and Founder of Altos Research.

 Now part of HW Media, Altos Research provides real-time real estate market data - and help people tell stories around it.
 
 Key question in this conversation: When will we get more inventory?

 Listen to this episode of Team OS for Mike's insights into:
- Improving your ability to talk about the market in an honest, informed way
- Expressing love for the people you work with as a means of personal development and professional success
- Understanding “The Altos Rule” and what it means for inventory in local markets
- Learning a question Leigh Brown (One Community Real Estate, Charlotte, NC) asks every client to improve the way she educates and informs them
- Reducing the pressure to have a “big” story, message, opinion, or conclusion on the market - and simply leading with facts
- Shifting to real-time data, rather than lagging or trailing data that most people rely on

At the end, watch or listen for a key relationship and opportunity that developed when he moved to Silicon Valley - and how the luck and magic of that still benefits him today.

Learn more about Altos Research:
- https://altosresearch.com/

Follow Mike Simonsen:
- https://www.instagram.com/mikesimonsen/

- https://twitter.com/mikesimonsen

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos

This FUBCON Session of Real Estate Team OS features Jon Cheplak, who’s dedicated to growing real estate leaders, teams, and companies.

Listen to this episode of Team OS for Jon's insights into:
- Understanding why real estate teams are passing up traditional brokerages
- Enforcing standards and making decisions based on your mission, principles, and values

- Focusing on a few, key metrics - like average contact attempts per lead - rather than on everything trackable 

- Working on mastery of skills with your agents, not just driving activities

- Enrolling people into mutually beneficial relationships and opportunities

- Publicly declaring our goals for mutual accountability
- Summarizing the key themes from his recent Tahoe Mastermind event

- Reframing P&L around People & Their Lives, not just Profit & Loss, to develop deep psychological bonds, connect by the heart, and build long-term relationships

At the end, he shares a few ways that he and his wife rest, relax, and recharge (featuring a Cloud from Restoration Hardware and a rock on Lake Tahoe).

Learn more about Cheplak Live:
- https://cheplaklive.com/

Follow Jon Cheplak:
- https://www.instagram.com/cheplaklive/

- https://www.tiktok.com/@joncheplak

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos

Episode 002 of Real Estate Team OS features Laurie Finkelstein Reader, leader of the Laurie Finkelstein Reader Team in South Florida.

Laurie and her team have served nearly 8,000 families and generated nearly $3 billion in sales volume over the years.

In this conversation, she shares the nonnegotiable aspects of the team’s culture and standards that allow them operationalize the concept of people over profits.

Listen to Episode 002 for Laurie's insights into:
- Defining, refining, and making decisions based on standards

- Focusing on how we make people feel (including a story of firing a coach based on that standard)
 - Giving back to the community through backpack drives and toy drives

- Growing from serving renters to helping buyers and sellers to starting a team

- Overcoming the early error of failing to collect data and build a database and learning to “romance your database”

- Looking to people for solutions and growth, rather than just systems or tools

- Learning to let go to people and situations and learning to hand off your long-time clients to other agents in the shift out of production

- “We’re heading more and more and more into teams.”

- Improving your ability to deliver a high level of service, generate more income, and grow your business by joining a team

- Joining a team before starting your own team

At the end, you’ll learn about the team she coaches with, the balance of designer bags and coupon culture, and the benefits of feeling intimidated.

Learn more about The Laurie Finkelstein Reader Team:
- https://www.lauriereader.com/
- https://www.tiktok.com/@lauriereaderrealestate

Follow Laurie Reader:
- https://www.instagram.com/lauriefinkelsteinreader/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos

This FUBCON Session of Real Estate Team OS features Tom Ferry, the #1 ranked real estate coach.

Listen to this episode of Team OS for Tom's insights into:
- The desperate need for differentiation and uniqueness in the real estate industry

- How and why to let customers guide more of our decisions

- What he experienced in 1996 that opened his mind and created excitement about the real estate team model (with a specific example)
- One book every real estate agent and team leader should read

- How to improve agent accountability and why confrontation should feel more like “care-frontation” (and three frameworks to help)

- Why every solo agent thinking about starting a team needs a yin to their yang (and three books to help)
- Tips for a solo agent thinking about joining a team (and one point of clarity you need)

At the end, you’ll also learn why one of his most frivolous purchases isn’t very frivolous at all and how creating value for others allows him to elevate his standard when it comes to money.

Learn more about Tom Ferry:
- https://www.tomferry.com/

Follow Tom Ferry:
- https://www.tiktok.com/@tomferry

- https://www.instagram.com/tomferry/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos

This FUBCON Session of Real Estate Team OS features Debra Beagle, Managing Broker and co-owner of The Ashton Real Estate Group of RE/MAX Advantage.
 
They’re the #1 RE/MAX team in Nashville, in Tennessee, in the US, and in the world - and have been for several consecutive years.

Listen to this episode of Team OS for Debra's insights into:
- The need for consistency, grit, and operational excellence

- An overview of documentation and inspection and how they support iteration, refinement, and improvement of team results

- How their ISA team started, evolved, and improved over the past several years

- A specific improvement that’s lifted ISA engagement and satisfaction
- A specific experiment with lenders that’s improved conversion rates

- One myth about the ISA role that every agent and team leader should understand
- The challenge of making adjustments to preserve profitability

At the end, you’ll also learn about why she invests time in attending conferences, two places she goes to relax and recharge, how she’s added accountability in her personal life, and a “huge game changer” for her and other real estate team leaders she coaches.

Learn more about The Ashton Real Estate Group:
- https://nashvillerealestate.com
- https://garyashton.com

Follow Debra Beagle:
- https://www.tiktok.com/@debrabeagle

- https://www.instagram.com/debrabeagle/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos

Episode 001 of Real Estate Team OS features Gary Ashton, CEO and co-owner of The Ashton Real Estate Group of RE/MAX Advantage.

They’re the #1 RE/MAX team in Nashville, in Tennessee, in the US, and in the world - and have been for several consecutive years.

Listen to this episode of Team OS for Gary's insights into:

- The need for a tolerance for risk
- The relationship between luck, vision, and money
- The need to reinvest continually in your agents and your brand
- Why “the only time you start a team is when you have too many leads for yourself” (featuring a tennis ball machine metaphor)
- How the team ramps new agents with a 2.5-week bootcamp and how that helps each agent write offers faster and helps the entire team succeed as a group
- The role of their ISA team in a “relay race” that gives agents real opportunities (not just leads) and precludes the need to prospect (featuring a relay race metaphor)
- How Gary, Debra Beagle, and Jonny Lee pivoted when they became broker released
- Why they stayed with RE/MAX rather than going independent or joining another brand or franchise (featuring a train and carriage metaphor)
- Why the team model is so advantageous for everyone

At the end, you’ll also learn about watches, rhythm sections, documentaries, and road trips!

Learn more about The Ashton Real Estate Group:
- https://nashvillerealestate.com
- https://garyashton.com

Follow Gary Ashton:
- https://www.tiktok.com/@garyashton
- https://www.instagram.com/gary.ashton/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/
- https://www.tiktok.com/@realestateteamos

Thanks so much for checking out Episode 000 of Real Estate Team OS, which includes:
-What Team OS is
-What you'll learn and who you'll learn from
-How this show is different from what's already out there
-What you can expect in each episode
-Who your host is

Team OS is a show, a stream, and a growing curriculum in:
-YouTube https://www.youtube.com/@realestateteamos
-TikTok https://www.tiktok.com/@realestateteamos
-Instagram https://www.instagram.com/realestateteamos
-Email https://www.realestateteamos.com
-Your preferred podcast app! https://linktr.ee/realestateteamos

Some of the topics we'll cover include:
-The diverse ways the team model is being implemented
-Team structure, roles, operations, accountability, and profitability
-Leadership and team building (mission, vision, values, purpose, and culture)
-The who, when, and how of recruiting, interviewing, selecting, hiring, onboarding, coaching, training and mentoring
-Things that have worked (and that haven't)
-What's been tried and remains true (and what needs to change)

We'll be learning from top performing real estate agents and real estate team leaders from different backgrounds, different real estate markets, different brands and franchises (as well as independents), and different stages of their team journey (from solo agent through mega team leader).

This show will be entertaining and educational, personal and professional, and always conversational.

Your host, Ethan Beute, has produced, hosted, and released more than 300 podcast episodes. He serves as Chief Evangelist at Follow Up Boss. Learn more about him here.

Learn more about the show at https://www.RealEstateTeamOS.com