Medical Spa Insider

RealSelf’s Evolution: Minou Clark on Empowering the Modern Aesthetic Consumer

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This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with RealSelf CEO Minou Clark to discuss the platform’s transformation into a dynamic, consumer-first destination for aesthetics. Clark shares how RealSelf is evolving to meet the needs of today’s beauty consumer by embracing med spas and amplifying the human side of aesthetics.

  • Clark’s transition from Paris Hilton’s 11:11 Media to her first CEO role in aesthetics;
  • RealSelf’s evolution from a plastic surgery directory to a multifaceted consumer platform;
  • How social media shifted aesthetics from taboo to pop culture and self-actualization;
  • RealSelf’s rebrand: modern UX, aspirational design and intuitive navigation for younger users;
  • Launching seamless booking to remove friction and drive conversion across providers;
  • Supporting coexistence between med spas, plastic surgeons and cosmetic dermatologists;
  • RealSelf’s commitment to vetting quality providers and elevating industry standards;
  • Clark's vision for activism, how aesthetics changes lives, and more!

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    Music by Ghost Score

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    Medical Spa InsiderBy American Med Spa Association - AmSpa
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