Rebecca Minkoff is has been building her fashion empire for 20 years. She and Rivki talk about trusting your gut as a founder, evolving with your audience instead of freezing them in time, and why your career timeline needs to be measured in decades, not years. From going $60K into debt in the early days to learning when to celebrate wins, Rebecca shares the real behind-the-scenes of building a lasting brand while raising four kids and staying true to yourself.

📌 Rivki's IG: @rivkirabinowitz | TikTok: @rivkirabinowitz

📌 Rebecca's IG: @rebeccaminkoff

00:00 Intro

06:12 Balancing Trends vs. Timeless Design

08:13 Growing Up With Your Brand

11:06 The Reality of Building a Business

14:16 Adapting to the Creator Economy

17:11 The "Superwoman" Myth

20:02 Success, Celebration, and Moving Goalposts

23:38 Being Present vs. Being Productive

27:00 Raising Kids With Work Ethic

32:22 The Fitness Transformation

37:01 Strength Training Philosophy

39:01 Designing as a Woman for Women

41:17 Judaism, Advocacy, and Taking Stands

44:31 20-Year Career Advice & Final Thoughts