In this episode, we answer that age-old question: what did you wish you knew when you first started out?

When you’ve just launched your practice, you don’t know what you don’t know. Every entrepreneur learns valuable lessons along the way, and it’s helpful to think of mistakes as opportunities to learn. 

We’re here to share what we wish we’d known when we started our journeys, what we implemented to solve the problems that came up along the way, and how our businesses have evolved. In this episode, we touch on three main areas that we feel are absolutely essential to building and growing your business. As always, our goal is to help you grow an amazing practice and make a living doing what you love!

From operations to organization, from communicating your value to cutting the paper from your practice, from HIPAA-compliant digital options to keeping your consult bag ready for anything, you’ll learn some great time- and headache-saving tips that will help you streamline and optimize your practice from day one!

“Learn from our journey! Skip all the hard stuff, and get to the good stuff!”

In this episode, we will cover:

• Amazing digital options that can help you run an efficient and compliant paperless practice (06:38)
• What we keep in our cars and consult bags to make sure each appointment runs smoothly (07:54)
• How to market yourself (15:28)
• The best ways to market yourself when you’re first starting out — and how to make a great first (or second) impression (21:11)
• The importance of ongoing training (27:56)

Like this episode? Want more?

The LBC podcast is ALWAYS free, thanks to contributions from supporters. 

Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! 

All contributions count; join at one of our starter levels here!

Links and Resources

• Launching Your Lactation Business (includes a Free Workbook: Lactation Consultant Private Practice Journal Prompts) https://paperlesslactation.com/blog/5-strategies-to-spend-less-time-on-charting-lactation-visits
• Acuity https://acuityscheduling.com
• Lactation Private Practice Essential Course https://learn.anniefrisbie.com/grow
• Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership
• Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate

If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes. You can email us questions and comments at [email protected].

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music