With a recession looming, dentists everywhere worry about what a recession will do to the dental field. In this episode, Mr. Petty (Bethany’s husband who loves economics) will share some specific things to expect in a recession. Patients AND staff members show us signs and help practice owners to spot when the recession has officially hit. Preparation should begin NOW. Spending and saving should change NOW. Marketing should change NOW. Creativity in a recession is much more helpful than burying the proverbial head in the sand. Finally, Bethany and her husband end with a reminder to all practice owners – the recession hurts many. It is important to keep the livelihood of the staff at the forefront. 

Previous Episodes Worth Revisiting:
Big Picture Economics for Small Businesses
10 Marketing Minutes

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