JibJab CEO Gregg Spiridellis talks with Recode’s Kara Swisher and Chorus CEO Dick Costolo about how the company has adapted to the ever-changing internet over the past two decades. JibJab was on the verge of shutting down when it released “This Land,” an animated viral video sensation that parodied the 2004 U.S. Presidential race between George W. Bush and John Kerry. JibJab later moved into personalized greeting cards and apps for messaging platforms, which Spiridellis says is a low-risk way to make comedy scale. He says it’s harder than ever to justify the production costs of “mass funny” digital videos, because creators are now competing against the entire history of comedy, available for free on YouTube.

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