Zignal Labs CEO Josh Ginsberg talks with Recode’s Kara Swisher about the “massive amounts of bot activity” that his media intelligence company has started detecting on social media. In everything from political elections to the debates over Roseanne Barr and Samantha Bee’s controversial statements, bots are insinuating themselves into the discourse, and provoking humans into being more outraged. Sometimes the goal is just to sow discord, Ginsberg says, but other times there are clear financial incentives to targeting certain companies. He talks about what businesses and regular people can do to better gird themselves against these bot attacks and predicts how a technology called “deepfakes” could make the problem worse.

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