Lora DiCarlo CEO Lora Haddock talks with Recode's Kara Swisher about the process of designing an innovative new sex toy for women — and the fight to get mainstream acceptance for her invention.

In this episode: Why Haddock started Lora DiCarlo; how she designed its first product, Osé; how startups design and create new physical products; with advanced robotics, "what we're trying to elicit is a blended orgasm"; why Haddock is avoiding vibration; funding Osé's development; receiving a CES innovation award from the Consumer Technology Association; getting rejected by CES and losing the award; the ensuing back and forth with the CTA; what Lora DiCarlo did instead of being at the main show; "they couldn't have done us a bigger favor"; female CEOs in technology; why Haddock chose to leak the dispute; and what the CTA could do to make amends.

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