Today we’re kicking off a new series with Chet Pipkin, founder of Belkin, who’s now building Desolation Hotel — a hospitality brand rooted in nature, balance, and meaning.

In this episode, we get into why he’s doing this work. You’ll hear how time in nature grounds him, what “feeding the soul” means in a world of constant connection, and how that personal motivation is shaping the hospitality he’s now creating in the Lake Tahoe area.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands