In this episode, Rick Mayo sits down with John Herrera, the guy who crushed the presale record at Alloy Alamo Heights and built an awesome community from day one. He is the director of training.

John’s journey through the fitness world - from managing gyms in different states to leading at Alloy - is full of lessons on what it really takes to get people excited and keep them coming back.

Rick and John discuss how quick follow-ups and genuine care make all the difference in turning interested leads into committed members. John reveals how setting expectations early and coaching with heart helped keep churn low.

If you’re looking for real advice on growing a fitness business that people love being part of, this episode is for you.

Key Takeaways

Intro and John's background (00:00)

Breaking presale record at 150 members (06:22)

Organic marketing and local business outreach (08:27)

Speed to lead follow-up approach (12:04)

Overcoming fear of bothering leads (15:27)

Using referrals for growth (20:18)

Setting member expectations during Starting Point Sessions (26:23)

Coaching with seven core tenets and closing procedures (34:01)

Impact of personalized follow-up texts on retention (38:42)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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