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Record Low SFR Inventory (LA 1685)

Transcript:

Steve Butala:Steve and Jill here.

Jill K DeWit:Good day.

Steve Butala:Welcome to the House Academy Show, entertaining real estate investment talk. I'm Steven Jack Butala.

Jill K DeWit:I'm Jill DeWitt, broadcasting from the Valley of the Sun.

Steve Butala:Today, jill and I talk about record low single family residential inventory. Record low housing availability.

Jill K DeWit:Since we are sitting in the Valley of the Sun, the Phoenix Metro area, let's just say, it's been nuts. COVID nuts. There was a lot of sales, a lot of transactions, a lot of stuff, available things, just moving hands. And then I've noticed very recently and we're through the holidays, so we're past all that. There's just not a lot of inventory. And the days on market are still like record low. So I want to talk to you about this, because I'm like, and I have a list of questions that I would like to hear your answer, and I'm sure you would like to hear his answer on.

Steve Butala:Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And don't forget to subscribe on the Land Academy YouTube channel and comment on the shows you like.

Jill K DeWit:Luke wrote, "Any tips for building an online presence? I was staunchly anti-social media for years."

Steve Butala:Me too.

Jill K DeWit:"And now it's coming back to bite me when sellers search me on Google and find very little information about me."

Steve Butala:Yeah. Same with me.

Jill K DeWit:I have a buying. Well, it doesn't, they find Janelle.

Steve Butala:Yeah, we're past it.

Jill K DeWit:Yeah. "I have a buying website, LinkedIn and a few other socials, but most haven't been indexed by Google yet. So it doesn't show up in the search results. Also, if anyone wants to add me on LinkedIn, by all means." That's cute. I get a lot of LinkedIn stuff like that and I'm pretty much, like sure, let's connect. Yeah.

Steve Butala:Here's how you solve this permanently. And I didn't like this either in 2011 ish. I was just never, I didn't, I had no usernames on any of this stuff at all. And I forced myself because I realized, I was one of the last people to get a cell phone, by the way. That's where I was mentally and still am in a lot of ways. But you have to make this mental shift and hopefully this will really help between using Facebook to talk to your graduating high school class, which is how I was using it in the beginning, and it was the most annoying, like I don't want to ... I don't care.

Jill K DeWit:Like who had a baby.

Steve Butala:Yeah, I don't. I mean, I had a blast with all of my friends in high school, but that's over. So I don't need to know. And some people do. And that's what social media really is for. Even these kids now, I watch how our kids use it and it's very much like that times eight. And so that's why they call it social media, not business media.

Steve Butala:If you use, you have to make this mental change, social media for your company and inform people about where you are traveling to look at land or whatever you're doing that day, that might be interesting in a couple of sentences or one picture about buying and selling land, you're going to knock it out of the park. You're going to, one entry, is what you need across to all those platforms every day.

Steve Butala:And you put it in your calendar. Maybe it's at 5:00 at the end of the day and you've taken a picture of yourself or maybe whatever content you think is meaningful and hopefully unique, then you will do incredibly well. But you have to start somewhere and five years from now, it's going to be five years from now anyway. So if you have all those entries in there, you're going to get indexed and everybody's going to get it.

Jill K DeWit:So that's a mom thing, five years from now. Or I don't know if it's a mom thing, that I feel like it's like one of those few sentences that I g...