Ranch It Up Radio Show & Podcast

Red Angus Feeder Cattle Marketing & Video Sale Reports


Listen Later

It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they go through the Angus Access program for marketing those red angus feeder calves.  Plus reports from the Video Royale Sale from Superior Livestock Auction on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Season 5, EPISODE 249

Red Angus Association Rebrands Feeder Calf Certification Program As Angus Access

The Red Angus Association of America (RAAA) has officially rebranded its longstanding Feeder Calf Certification Program (FCCP) to Angus Access. This change reflects more than just a name update — it marks a strategic evolution in how Red Angus cattle are marketed, verified, and positioned within the beef industry.

What Is Angus Access

Angus Access is the beef industry’s first genetic, age, and source verification program, now modernized for today’s traceability and quality assurance demands. USDA-approved and trusted by Red Angus producers for over 30 years, the program now better aligns with both consumer expectations and industry trends like case-ready beef and private label branding.

Why Red Angus? Premium Quality, Recognized Value

Red Angus cattle consistently produce premium Angus beef, a product category in high demand with consumers seeking quality and consistency. The new name, Angus Access, emphasizes the breed’s place within Angus-branded beef programs, helping Red Angus producers gain the recognition — and market share — they deserve.

A Legacy Of Verification & Market Access

Originally launched in 1995, the Feeder Calf Certification Program was developed to help Red Angus calves compete with black-hided counterparts and gain access to value-based marketing opportunities. Through USDA-backed verification and the program’s iconic yellow tags, Red Angus calves earned industry-wide recognition for:

  • Feedlot performance

  • Carcass consistency

  • High-quality beef production

  • Today, over 3.5 million calves have been enrolled in FCCP and its crossbred counterpart, Allied Access. Both programs have helped commercial producers nationwide capture added value through verified genetics and transparent sourcing.

    Transition To 840 Tags By 2026

    RAAA is ensuring a smooth transition for current users. While existing FCCP tags remain valid through July 1, 2027, starting January 1, 2026, only 840 EID (Electronic Identification) tags will be issued for both Angus Access and Allied Access programs.

    Benefits of 840 EID tags include:

    • Improved traceability

    • Automated data collection

    • Reduced tag loss

    • Enhanced animal-level tracking (e.g., birthweight, health protocols, genetics)

    • Better compliance with domestic and export regulations

    • Optional visual tags with the Angus Access and Allied Access logos will still be available for producers who value visual ID.

      EID Technology Supports The Future Of Beef Production

      As vertically integrated supply chains become the norm, EID-based verification systems are now expected by many beef processors, including sustainability-driven companies like Sustainable Beef.

      Research shows that beef products linked to transparent, verified production practices increase consumer trust by over 80%, driving repeat purchases and stronger brand loyalty.

      Angus Access:  Driving The Future Of Verified Red Angus Beef

      The Angus Access rebrand is more than a marketing change — it’s a powerful statement of RAAA’s commitment to innovation, data integrity, and producer success. As consumer preferences and retailer demands evolve, Angus Access ensures that Red Angus genetics and the cattlemen behind them are ready to lead the way in transparent, value-driven beef production.

      REFERENCE: https://redangus.org/raaa-rebrands-fccp-as-angus-access-to-increase-market-competitiveness/

      Video Royale Cattle Sale Report From Superior Livestock Auction
      Feeder Cattle Break Records At The Video Royale Sale From Superior Livestock

      135,000 head of steers, heifers, bred heifers and cow/calf pairs recently sold through Superior Livestock Auction’s Video Royale at Winnamucca, Nevada.  Click Here for complete sale report: https://ranchchannel.com/superior-livestock-auction-video-royale-sale-report-market-summary/

      Featured Experts in the Cattle Industry

      Jim Davis – Superior Livestock Auction Representative

      https://superiorlivestock.com/

      Follow on Facebook: @SuperiorLivestockAuction

      Katie Martin – Director of Communications

      https://redangus.org/

      Follow on Facebook: @RedAngusAssociationOfAmerica

      Mark Vanzee – Livestock, Equine, & Auction Time Expert

      https://www.auctiontime.com/
      https://www.livestockmarket.com/
      https://www.equinemarket.com/
      Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime

      Kirk Donsbach – Financial Analyst at StoneX

      https://www.stonex.com/
      Follow on Facebook: @StoneXGroupInc

      Shaye Wanner – Host of Casual Cattle Conversation

      https://www.casualcattleconversations.com/
      Follow on Facebook: @cattleconvos

      Contact Us with Questions or Concerns

      Have questions or feedback? Feel free to reach out via:

      • Call/Text: 707-RANCH20 or 707-726-2420
      • Follow us: Facebook/Instagram: @RanchItUpShow
      • YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp
      • Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.

        Discover the Heart of Rural America with Tigger & BEC

        Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

        Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

        https://tiggerandbec.com/

        Industry References, Partners and Resources

        For additional information on industry trends, products, and services, check out these trusted resources:

        Allied Genetic Resources: https://alliedgeneticresources.com/

        American Gelbvieh Association: https://gelbvieh.org/

        Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/

        Imogene Ingredients: https://www.imogeneingredients.com/

        Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view

        Medora Boot: https://medoraboot.com/

        RFD-TV: https://www.rfdtv.com/

        Rural Radio Network: https://www.ruralradio147.com/

        Superior Livestock Auctions: https://superiorlivestock.com/

        Transova Genetics: https://transova.com/

        Westway Feed Products: https://westwayfeed.com/

        Wrangler: https://www.wrangler.com/

        Wulf Cattle: https://www.wulfcattle.com/

        ...more
        View all episodesView all episodes
        Download on the App Store

        Ranch It Up Radio Show & PodcastBy Jeff ”Tigger” Erhardt & Rebecca ”BEC” Wanner, Tigger & BEC

        • 4.5
        • 4.5
        • 4.5
        • 4.5
        • 4.5

        4.5

        30 ratings


        More shows like Ranch It Up Radio Show & Podcast

        View all
        SharkFarmer Podcast by Rob Sharkey

        SharkFarmer Podcast

        364 Listeners

        Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health by Clay Conry

        Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health

        432 Listeners

        Cattle Chat by BCI Cattle Chat

        Cattle Chat

        128 Listeners

        Farm4Profit Podcast by David Whitaker, Corey Hillebo, Tanner Winterhof

        Farm4Profit Podcast

        384 Listeners

        RümpChät by rumpchat

        RümpChät

        1,058 Listeners

        Casual Cattle Conversations by casualcattleconversations

        Casual Cattle Conversations

        73 Listeners

        Rodeo Time with Dale Brisby by Dale Brisby

        Rodeo Time with Dale Brisby

        1,284 Listeners

        The Flatbed Podcast by Jordan Weaver

        The Flatbed Podcast

        648 Listeners

        Grazing Grass Podcast sharing Regenerative Ag Stories by Grazing Grass

        Grazing Grass Podcast sharing Regenerative Ag Stories

        115 Listeners

        Ranching Returns Podcast by Jared Luhman

        Ranching Returns Podcast

        220 Listeners

        Working Ranch Radio Show by Justin Mills

        Working Ranch Radio Show

        71 Listeners

        Barn Talk by Tork and Sawyer Whisler

        Barn Talk

        1,642 Listeners

        Angus Underground by David Brown

        Angus Underground

        202 Listeners

        Uncut & Real Raw With Clinton Anderson by Clinton Anderson

        Uncut & Real Raw With Clinton Anderson

        514 Listeners

        The Wealthy Cowboy Show by Crockett Carothers

        The Wealthy Cowboy Show

        179 Listeners