May 13, 2026

Red River Performance Beefmaster

17 minutes

Welcome back to Genetics & the Gavel, powered by American Cattlemen Media. Just ahead, we have Aaron McKinney, he's the field editor for American Cattlemen Media, and he chats with Robert Scott, with Red River Performance Beefmaster.

The Red River Performance Beefmaster group emphasizes milk production, disposition, performance, fertility, structural correctness, and longevity, aiming to supply females that add long-term value to commercial and seedstock operations.

Scott outlines key sires represented in the sale, including LL Kid Rock 804, Elbar Resource, Isa Beefmasters Diamond H2 23, JHB 145, and cattle carrying Clark Jones genetics, along with daughters of J2 Light It Up and a high-carcase Genesis bull featured in Lot 7. He notes the role of influential bulls such as 3112 and En Fuego in accelerating progress, combining calving ease, carcass merit, and the polled trait. Buyers also have the option to AI heifers after the sale to select sires, further enhancing genetic value.

A major focus of the conversation is the program’s rigorous screening process. Scott explains that only the top end of the heifer crop—roughly 80 head—are selected, producing a high concentration of quality. The idea is that when buyers sort through ten heifers in this sale, most will fit their needs, rather than only a small fraction. Specific highlights include Lot 7 for its balance of length and muscle, Lot 8 for structural correctness and phenotype, and homozygous polled Lots 2 and 4, which give breeders flexibility to use either polled or horned bulls while still producing polled calves.

The discussion closes by underscoring customer service, genetic diversity, volume-buying opportunities, and the long-term performance and warranty mindset behind the Red River offering, positioning the sale as a “can’t lose” opportunity for cattle producers.

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