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Embark on a journey of transformation with Hannah and Austin, the trailblazing duo behind Standard Self Care, as they narrate their shift from the bustling consumer packaged goods and digital marketing spheres to carving a niche in health and wellness. In this engaging conversation, we unpack the ethos behind their brand's inception—a dedication to clean beauty and skincare that honors our skin not only as our largest organ but also as the cornerstone of self-assurance. They regale us with the tale of how clean ingredients and a deep commitment to consumer well-being have become the pillars of their company, setting a new bar for what we should expect from our skincare products.

Let's strip away the complexity of skincare routines and dive into the world of transparency and minimalism. Hannah and Austin share their approach to crafting a gender-inclusive skincare ritual anchored in straightforward, clean ingredients. By shunning the shroud of industry obfuscation, they provide a refreshing level of clarity—from ingredient lists to lab results. Listen as we discuss the relentless pursuit of product purity and learn why it's imperative that consumers are equipped with the knowledge to make informed decisions about what graces their skin. The founders' dedication to rigorous product testing and their open-book policy on lab results is redefining the beauty industry's standards, making this episode a must-listen for anyone invested in the health of their skin and the transparency of their beauty products.

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