Reinvent B2B Customer Growth

By Accenture SongBusiness Marketing Management

Reinvent B2B Customer Growth episodes

January 02, 2025 Transforming client-centric marketing into a growth driver
Discover how Jill Hambley revolutionized FM's marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.
27 min
December 19, 2024 Ep.68 Roche: Passion, personalization and the future of account-based experiences
In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

29 min
December 13, 2024 Microsoft: Transforming customer outcomes
Martech is both a blessing and curse. With so many tools at our fingertips, it's easy to lose sight of the customer. Sydne Mullings offers her advice on driving "beautiful" customer outcomes and transforming marketing.
29 min
December 13, 2024 Workhuman: Earning a seat at the executive table
In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.
39 min
December 13, 2024 Why you should make your clients the center of your world
In this podcast with Dr. Charles Doyle, we explore why it's time to flip the script and bring priorities back to client marketing. When many are veering off course, it's time to let client-centric strategies take center stage over outdated ABM approaches.
40 min
November 07, 2024 The Client-Centric playbook
In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.
35 min
September 30, 2024 Ep.67 Riverbed: Bridging the global-regional marketing divide
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?

Becks Powell, Senior Marketing Manager, Riverbed
25 min
September 03, 2024 Ep.66 Building strategic partnerships with CxOs
In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.

Craig Walker, former SVP, Salesforce and Global CIO, Shell
38 min
July 31, 2024 Ep. 65 Teradata: ABM is both an art and a science
In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.
28 min
July 24, 2024 Ep. 64 Workhuman: Earning a seat at the executive table
In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.
39 min

About Reinvent B2B Customer Growth

From the publisher's feed

A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace.