Optimal Aging

Relentless Positivity: The Power of a Good Attitude in Growing Your Fitness Business and Helping Mature Clients


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I’m a big believer in positive thinking, but it wasn’t always that way. I used to be skeptical, cynical, always trying to anticipate what could go wrong in a situation. But one of the benefits of aging, for me anyway, is that I’ve shed a lot of those tendencies. 

But does a positive mindset play any role in bringing fitness to people over 50? 

That’s the question on this week’s episode of the Optimal Aging podcast, and I’m excited to welcome my friend Joe Martin to the show. Joe is all about positive thinking. In fact, his book and podcast are called Relentless Positivity, and he uses that approach at his successful fitness studio in Huntsville, Alabama, which serves women over 40.

Scientific studies show that positive thinking is good for our health. In fact, one found that having a positive attitude as we age can add 7.5 years to our lifespan.

So, to answer my question — yes, a positive mindset is crucial to helping anyone reach and maintain fitness, but especially for the older market, which is overlooked and underserved. 

Joe is a successful studio owner and a great guy with a lot of life under his belt. He’s no Pollyanna, and I know you’ll enjoy this conversation as much as I did. Here it is.

Resources
Joe Martin's Adventure Boot Camp
The Relentless Positivity Podcast

Life Priority Supplements -- Affiliate Discount  here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market

...more
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Optimal AgingBy Jay Croft

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