Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I'm reflecting on a conversation I shared with Adam Zeitsiff a while back. Adam is the President & CEO of Gold's Gym - one of the world's most recognizable and iconic brands. Gold's Gym serves over 3 million people daily with more than 700 locations across 23 different countries on 6 continents. Having previously served as the company's CIO and SVP of Brand Innovation from 2016-2018, Adam was enticed back to lead the evolution and global resurgence of Gold's Gym in early 2019. Adam spearheads brand innovation offerings, including AMP by Gold's Gym, the company's digital fitness app, as well as a variety of new and innovative fitness concepts.

THIS EPISODE IS PERFECT FOR…anyone looking to build engagement, innovate with purpose, or simply loves Gold's Gym.

TODAY'S MAIN MESSAGE…it's all about innovating and looking forward while still staying true to your mission and your identity. Gold's Gym seeks to extend its brand and keep users and clients engaged. But, how do you keep clients and users engaged? Adam breaks it down and discusses choice, personalization, and community.

WHAT I LOVE MOST…it's so exciting to talk to someone who is the keeper of such an iconic brand. This chat is all about helping you get strong both personally and professionally!

Running Time: 29:49

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