Welcome to the What's Next! Podcast with Tiffani Bova. 

This week, I’m excited to replay an insightful conversation with the accomplished Beth Comstock. Beth is a self-described change-maker who has been the President of Integrated Media at NBC Universal, overseeing Ad-sales, Marketing, and Research. She led the company’s digital efforts, including Peacock Equity acquiring iVillage.com, and oversaw the founding of Hulu. She was then tapped by GE to accelerate its evolution from an old-school conglomerate to a global technology-driven company. Cultivating a start-up mentality across the organization for over two decades, she catalyzed growth and novel thinking within GE, ultimately operating their Business Innovation unit. She was also the first female Vice Chair and first Chief Marketing Officer at GE in more than 20 years. She is a member of Nike’s board of directors and a Forbes World’s 100 Most Powerful Women. She’s also a published author with her book Imagine It Forward.     THIS EPISODE IS PERFECT FOR… anyone who wants to learn from one of the most successful ‘introverted change-makers’ about how to inspire teams, get uncomfortable, change jobs and companies gracefully, and transform a 125-year-old brand.    TODAY’S MAIN MESSAGE… Beth shares nuggets of gold gleaned from her 20-year career at GE and NBC Universal. Beth provides inspiration and guidance in an age of staggering technological advancement, the ever-stronger pull of the “next big thing,” and the gravity of the unknown. It is becoming exceedingly important to be self-aware and cognizant of the things that make our businesses human and creative. We work with and for humans, and our customers and audiences are human. Likewise, it is important that our leadership be just as rooted in our humanity. It is our honest and dynamic experience as human beings that will allow us and our businesses to thrive in a world ruled more and more by algorithms and automation.    WHAT I LOVE MOST… Beth is always looking to write her next story and live it as a courageous human being. She has learned along the way that our jobs do not define us. Who we are, the networks we create, the people we meet along the way–that’s what is important. With each new opportunity comes the next story we will create!    Running time: 34:54  

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Beth’s Book: 

Imagine It Forward