Welcome to the What's Next! Podcast with Tiffani Bova.

This week I'm thrilled to bring back an episode of What's Next! Podcast with Frits van Paasschen, a seasoned global executive and author of the book, The Disruptors Feast.

With 30 years of experience, Frits has a unique perspective on the current trends that impact businesses around the world. Frits served as the CEO of Starwood Hotels and Resorts, CEO at Coors Brewing Company, and have held several management positions at Nike.

THIS EPISODE IS PERFECT FOR… anyone who wants practical lessons on how to lead when change broadsides a company.

TODAY'S MAIN MESSAGE… in this episode, Frits shares how he handled disruption by changing from the inside out as the CEO of Starwood when AirBnB started and the CEO of Coors when the craft beer industry launched.

WHAT I LOVE MOST… Frits' mindset that sometimes the best way to deal with disruption is to disrupt right back.

Running Time: 35:18

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Frits' Book:

The Disruptors Feast