Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I'm reflecting on a conversation I shared with Ron Tite a while back. Ron is a best-selling author, entrepreneur, speaker and investor. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands. He is Founder and CEO of Church+State, an agency that unifies content and advertising for global brands and media companies. He has written for television, a children's book, a hit play and an award-winning comedy book. He was the Executive Producer & Host of the award-winning comedy show, Monkey Toast and now hosts the podcast The Coup.

THIS EPISODE IS PERFECT FOR…brands looking for unique ways to build trust and talk about your purpose in an authentic and focused way.

TODAY'S MAIN MESSAGE…Ron gives us his insightful and humorous take on building brands. He talks about using humor and creativity to deliver insight, investing your time and creative energy in the "original." Every brand and organization should have a belief that goes beyond product; a belief that provides purpose. Once you have that, you must do something actionable that reinforces that purpose, and if that purpose is truly sincere and essential to your brand, it will be worth talking about....So, talk about it!

WHAT I LOVE MOST…Ron talks about seizing the attention of customers and employees by staying curious, staying passionate, and building that authentic trust with a twist of humor.

Running Time: 30:57

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Ron's Books:

Everyone's An Artist (or At Least They Should Be)

Think. Do. Say.