Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I'm reflecting on a conversation I had a while back with the delightful and purpose-driven Raj Sisodia. Raj is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College, and Co-Founder and Co-Chairman of Conscious Capitalism Inc. He has a Ph. D. in Marketing from Columbia University and has published eleven books. He was named one of "Ten Outstanding Trailblazers of 2010" by Good Business International, and one of the "Top 100 Thought Leaders in Trustworthy Business Behavior" by Trust Across America for 2010 and 2011. He is on the Board of Directors at The Container Store and a trustee of Conscious Capitalism Inc.

THIS EPISODE IS PERFECT FOR…people searching for their personal purpose in the work they do each day.

TODAY'S MAIN MESSAGE…in this episode, Raj uncovers the unmet need for conscious capitalism in contemporary business. We discuss ethics in business and marketing, purpose, value, and true happiness. This is not something mutually exclusive from business and capitalism, but the way Raj explains it, something that is vitally a part of the business ecosystem and indispensable to building a worthwhile and successful brand.

WHAT I LOVE MOST…Raj's journey from marketing to uncovering a true passion that seeks to make business more conscientious, impactful and valuable to society.

Running time: 30:08

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Find Raj Online:

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Raj's Books:

The Healing Organization

Conscious Capitalism Field Guide

Firms of Endearment

Everybody Matters