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This is a REPLAY of an episode first published in December 2025.

Is this the moment to get bold with your next self storage move, or the moment to back away?

Scott Meyers sits down with broker and former principal investor David Perlleshi of Franklin Street to unpack why today’s selective market may actually be the best buying climate since the mid two thousands. 

David traces his path from acquiring and expanding mom and pop facilities in the Carolinas to brokering nearly two hundred properties nationwide, giving him a rare view from both the ownership and sales sides. 

He explains how values have reset to twenty sixteen through twenty eighteen levels, why true motivation now separates real sellers from market testers, and how smart buyers should think in price per foot rather than fixating on yesterday’s cap rates. 

Along the way he shares what makes a great buyer in the eyes of a broker, the biggest mistake sellers make when they decide to list, and why self storage is not a set it and forget it asset but a real operations business that rewards speed, preparation, and collaboration.

WHAT TO LISTEN FOR

:50 How did David go from principal investor to national self storage broker?
5:09 What is really happening with pricing, values, and supply in self storage today?
7:56 How can you tell if a seller is truly motivated to meet the market?
11:27 Why are buyers and lenders chasing stabilized deals and avoiding stalled lease up projects?
18:22 What separates a merely good buyer from a great buyer in the eyes of brokers?

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Connect with guests: David Perlleshi

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White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.

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