Join Debbie DeGrote and Chris Stuart as they dive into bridging the real estate loyalty gap on today's Built How podcast. Chris, the president of PLACE, discusses his book "Real Estate Influence" and shares insights from his extensive career in both technology and real estate. Discover how agents can enhance their database and referral business by focusing on genuine consumer connections rather than mere transactional exchanges. Learn the importance of delivering valuable content and maintaining quality client relationships to increase long-term loyalty and success in the competitive real estate industry.

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