In this rerun solo episode, Cathy Love thinks out loud with Allied Health business owners about a trend many are now feeling: waitlists that aren’t what they seem. She explores why waitlists are dissolving, what your numbers are really telling you, and why relying on word of mouth alone is becoming an increasingly risky marketing strategy. 

Cathy also walks through a practical way to profile and prioritise your referrers (gold, silver, bronze), how to nurture those relationships as genuine two-way partnerships, and why now is the time to systemise your marketing so you’re not reinventing the wheel every six months. It’s a grounded, strategic conversation designed to help you steady demand, protect your revenue, and think more like a Director when it comes to referrals and marketing. 

Topics covered on disappearing waitlists, referrals & marketing systems 

• Disappearing waitlists – Why a “waitlist of 100” might really be 25 people ready to go, and how funding shifts, more providers and foundational supports are changing demand. 
• Reading your marketing numbers – Using gateway metrics (enquiries, conversions to waitlist, conversions to sessions) to understand what’s actually working. 
• Beyond word of mouth – The growing risk of relying solely on reputation and a single referrer, and why you need diversified channels and clearer referral data. 

P.S. Need a little extra support on your business journey? Whether you’re navigating challenges or looking to reach new goals, we’re here to support your growth.  

Book a Complimentary Power Call with us, and let’s talk about how we can help you achieve your vision for your Allied Health business.  

Midroll Message: Join us this December for Beyond Balance – Women’s Wellbeing at Work, our online conference exploring evidence-informed ways to create a healthier, more sustainable workplace for women. 

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More about The Allied Health Business Brilliance Podcast: 

The Allied Health Business Brilliance podcast (previously known as Private Practice Made Perfect) powered by Nacre Consulting features authentic conversations that offer real-life stories and expert perspectives for Australian Allied Health Business Owners. Cathy Love, our engaging host, gathers wisdom from Allied Health professionals and industry supporters alike.  

We dive into the real experiences of running and growing Allied Health businesses in Australia, revealing both the rewards and the inevitable challenges along the way. It’s raw, sometimes vulnerable, but always valuable. Join us and stay tuned to keep up with every inspiring story and lesson shared.