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What is Richard Baker thinking? It goes against all omnichannel reasoning to break Saks into separate divisions - except to claw profits out of each, which will ultimately make Saks another real estate play. Just look at what happened to Lord & Taylor. Listen to Robin Lewis and Shelley E. Kohan, chief strategy officer of TRR, as they deconstruct what's happening to Saks and how it may play out as it moves backward, away from its core customer.

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Take a look at what's happening at Kohl's. Many activists make their move out of short-term greed and take down brands for short-term profit. Their goal? Replace current board members with activists' picks (Note: many bored, retired executives who want to get back in the game). The new activist-controlled board drives short-term financial engineering to yield a quick bump up in stock price. Then? They cash out. What's a CEO with a solid long-term strategic plan to do? Robin Lewis and Shelley E. Kohan, chief strategy officer of TRR, look into how activist pirates can break the C-suite spirit and break a brand.
 
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Music Courtesy of Mixaund

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When is enough, enough? Boards have turned the CEO office into a revolving door out of impatience, supported by short-term, shortsighted strategic thinking. Truth be told, the longer a CEO stays in place to manage a crisis or turn around a company, the higher the percentage for long-term success. Listen in as Robin Lewis and Shelley E. Kohan reveal why tenure makes a difference and why time is a CEO’s most precious currency.

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Note to self: Inventory is a liability. The traditional retail/wholesale model is antiquated and irrelevant. The retailer is now the curator. Moving beyond the concession model is leasing real estate at the going rate and let brands do what they do best: deeply understand their customers and sell to them. Listen in to Robin Lewis and Shelley E. Kohan, chief strategy officer of TRR, as they reveal how collaboration through strategic partnerships between the retailer and brands is a powerful revenue driver.

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How Not to Think Like a Retailer

Doug McMillon is shaking up conventional thinking and transforming Walmart beyond retail into a trusted advisor for its millions of customers. What did he do to make this behemoth brand into a touchpoint at the personal level for its loyal customers? Listen in as Robin Lewis and Shelley E. Kohan, TRR chief strategy officer, reveal how Walmart is redefining the new rules of retail, fusing tech with personalization to bring meaningful solutions to its customers.

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With the explosion of ecommerce comes the explosion of returns. Walmart, Amazon and Target ask customers to keep some of their returns for free rather than clogging their logistics systems with the hassle of low-value, no-resale merchandise costing the industry $550 billion a year. What if this policy becomes as standard as free shipping? Listen to Robin Lewis and Shelley E. Kohan, chief strategy officer for TRR, as they caution the industry not to go down this rabbit hole.

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"Hey Milton Friedman, listen up! I'm just a small town economist wannabe, but what I describe is a more powerful, free-market capitalistic economy -- driven and sustained by the consumer who has the power to force commerce to give them what they want." So says Robin Lewis as he describes the mandate to balance people, profit and the planet. Robin and Shelley E. Kohan, TRR chief strategy officer, deconstruct the move from shareholder focus to stakeholder inclusion.

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Three New Rules of Retail

Complex market forces require intelligent, innovative solutions, powered by technology. Customer-centric strategies that are interconnected and change with the changing landscape deliver a competitive edge. Who's the poster child for this model? Tractor Supply Company.

1. Neurologically connecting experiences attract new customers and develop loyalists.
2. Preemptive distribution is essential to guarantee localization and relevance.
3. A superior supply chain delivers exactly what your customers want.

Listen in as Robin Lewis and Shelley E. Kohan, chief strategy officer of TRR, dig into three new rules of retail that will define success with today's informed, savvy, demanding customers.

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The last mile delivery race is the key to a positive customer journey, and the last point of distribution must be as close to the consumer as possible. Amazon owns the science of distribution with its proliferations in delivery jets, trucks and drones supported by high tech. Now the last mile is coming to you with the explosion of thousands upon thousands of neighborhood stores across the country and a reduction of big-box urban flagship stores and malls.
With more and shorter supply chains, retail becomes more relevant to its core customers who demand more personalization and better service. Robin Lewis and Shelley E. Kohan, chief strategy officer of TRR, explore the big emerging story of huge legacy retailers demassifying and going local supported by AI and analytics. It's back to the future with local stores that know you by name. Listen and learn.

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Listen in this week as Robin Lewis and Shelley E. Kohan, chief strategy officer for TRR, tackle the “Infinite Growth” pipe dream. Long story short, it’s a failed strategy of growth for growth’s sake that will not survive in the new world. Retailers are overstored and have been over producing, leading to supply chain disequilibrium. The newest and largest consumer group, Gen Z, demands the need for retailers to evolve from their old ways and embrace a flexible, customer-centric model. Robin offers hiswisdom and advice on how retailers can survive this tumultuous new world.

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Music | Mixaund (bandcamp.com)

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from retail industry experts, and be sure to follow us on LinkedIn, Instagram and Twitter.