Takeaways
- Unified commerce connects backend systems with front-facing channels.
- Consumers expect a seamless shopping experience across all channels.
- Mobile apps are essential for loyalty and customer engagement.
- Unified commerce helps retailers meet customers wherever they are.
- Data integration is crucial for personalized customer experiences.
- Retailers must unify their channels to remain competitive.
- A clear strategy and roadmap are essential for successful unified commerce execution.
- Data quality and management are foundational to unified commerce success.
- Customer-centric approaches are vital for enhancing the shopping experience.
- Retailers must adapt to changing consumer expectations and preferences.
- Unified commerce is not optional; it is essential for retail survival.
Chapters
00:00 This Week in Research: New Reports and Data
02:05 Understanding Unified Commerce
04:58 Consumer Behavior and Channel Integration
05:30 The Role of Mobile Apps and Social Commerce
06:32 Commerce Infrastructure Solutions
12:15 Customer Experience and Engagement Solutions
18:05 Shopper Data Integration Solutions
25:12 Sales and Operations Solutions
27:09 Unified Commerce: The Backbone of Retail Operations
29:51 Supply Chain and Inventory Management: Ensuring Availability
36:47 Challenges in Implementing Unified Commerce
47:06 Strategies for Executing Unified Commerce
53:43 The Future of Unified Commerce: Adapting to Change
Discover technology companies globally that provide unified commerce solutions with the Retail-Tech Landscape: Unified Commerce from Coresight Research.