Wendy De La Rosa, Assistant Professor of Marketing at the Wharton School, explores how people think about tax refunds and why those decisions often don’t align with their financial goals. She explains why many treat refunds as “extra money,” leading to overspending and missed opportunities to save or pay down debt. The conversation also highlights inefficiencies in the tax system, where 20 to 30 percent of refunded dollars are lost to preparation costs, and shares practical strategies like pre-commitment and automation to improve financial outcomes.

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