Today on the REV podcast we speak to Lily Cole - model, actress, entrepreneur and now author of an incredible book, Who Cares Wins - reasons for optimism in our changing world. Lily started her career in modelling early, and quickly took advantage of the education she was getting into consumerism and unsustainable production to explore her own interest in ethical manufacturing and environmentalism. She became a spokesperson for animal cruelty, human injustices and detrimental fashion practices from the inside of the industry, and has only allowed her voice to grow with each passing year.

She has set up a sustainable sunglasses brand called Wires which we are thrilled to have here on REV, and she has dedicated the past couple of years to speaking to as many people as possible about our solutions to the climate crisis. At a moment when so many of us are despairing about the future, Lily is trying to offer optimism and actionable tasks for us all. Within her book Who Cares Wins, we learn so much about the brilliant people forging a more sustainable future and today we are going to discuss the movement towards a green future and how we can all engage with it. Also, how to not let fear and anxiety overtake our feelings towards the climate crisis and allow for apathy over action. 

Lily is a trailblazer and we can’t wait to share her story with you all as she’s such an inspiration. We hope this conversation will lead you to action and conversation as we need more than ever to be tackling the climate crisis together.