Sign up to save your podcasts
Or
Share Revenue Operations Strategy with Lindsay Martin-Bilbrey
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Revenue Operations Strategy with Lindsay Martin-Bilbrey
We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops).
Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, and Rev Ops helps you get there.
We discuss how this might be a potential solution as we could be approaching a recession. It doesn't take more staff -- Rev Ops is based around using your staff smarter across the entire organization.
Community also comes into the chat, and so much more.
Our guest...
- Lindsay Martin-Bilbrey, CMP
A lover of ice sculptures and integrations, Lindsay aims to make revenue ops, events, and technology easier for you (and your participants) to use and participants to enjoy. She brings nearly 20 years experience helping brands create experiences that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity, and innovation.
Lindsay is an accomplished speaker, event professional, and marketer, with work featured in the New York Times, EdWeek, Personify TV, and the Association Research Lab. Lindsay and her company have worked with brands including ICIMS, Hubspot, Ford Motor Company, Sirius XM, National Restaurant Association, Bell Helicopter, Harvard Business School, Event Marketer, and IMEX.
~._.*._.~
We are "Making a Marketer"... in all ways. Check out episode 115 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing
music! Check out his music on Spotify!**
View all episodes
By Megan C. Powers
5
3131 ratings
We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops).
Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, and Rev Ops helps you get there.
We discuss how this might be a potential solution as we could be approaching a recession. It doesn't take more staff -- Rev Ops is based around using your staff smarter across the entire organization.
Community also comes into the chat, and so much more.
Our guest...
- Lindsay Martin-Bilbrey, CMP
A lover of ice sculptures and integrations, Lindsay aims to make revenue ops, events, and technology easier for you (and your participants) to use and participants to enjoy. She brings nearly 20 years experience helping brands create experiences that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity, and innovation.
Lindsay is an accomplished speaker, event professional, and marketer, with work featured in the New York Times, EdWeek, Personify TV, and the Association Research Lab. Lindsay and her company have worked with brands including ICIMS, Hubspot, Ford Motor Company, Sirius XM, National Restaurant Association, Bell Helicopter, Harvard Business School, Event Marketer, and IMEX.
~._.*._.~
We are "Making a Marketer"... in all ways. Check out episode 115 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing
music! Check out his music on Spotify!**
More shows like Making a Marketer
View all
The GaryVee Audio Experience
16,827 Listeners
Social Media Marketing Podcast
1,438 Listeners
The Amy Porterfield Show
4,597 Listeners
The Digital Marketing Podcast
114 Listeners
How to Be Awesome at Your Job
1,031 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,254 Listeners
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
12,070 Listeners
The Game with Alex Hormozi
4,432 Listeners
Social Media Marketing Talk Show
86 Listeners
The CMO Podcast
351 Listeners
The Jasmine Star Show
2,600 Listeners
Think Fast Talk Smart: Communication Techniques
811 Listeners
The Resetter Podcast with Dr. Mindy
1,356 Listeners
ReThinking
620 Listeners
Marketing Against The Grain
358 Listeners