This week on Startup to Storefront: Garrett Markenson, Founder of REVERIE

Over a decade ago, industry-leading hairstylist Garrett Markenson set out to change the way we think about hair. Frustrated by the industry's approach, he created REVERIE—a brand rooted in integrity, innovation, and clean, effective formulas designed to truly nurture hair.

Beyond being a visionary in haircare, Garrett shares how becoming a hairstylist was a liberating, life-changing decision—one that shaped his perspective on creativity, business, and sustainability.

This week, we dive into: Haircare secrets you need to know Garrett's journey to building a brand that disrupts the industry The art of hairdressing & why it's more than just a profession

Tune in to hear how he's redefining beauty, one thoughtful formula at a time.