You might think Mr Beast is the name of a character from a children's story or the moniker of a gangland figure but you'd be wrong. Although you might not have heard of him, he is one of the world's most popular internet personalities. The 26-year old has built a global YouTube empire around; bingeable eye-catching videos, eye watering production budgets and impressive brand deals. So why are the cracks beginning to show? This podcast was first published in September 2024. Host: Dave Hanratty | Guest: Darragh Nolan

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