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This week, we revisit “The Uncorkening.” A spoken-word version of our Insiders essay of the same name, this episode is one of our most popular. In it, we question some of the factors that have led to the decline of DTC and how pent-up frustration with products that cost more without delivering on their promise will soon be a vestige of a bygone era.
It’s been three years since the episode’s first airing, but the content still resonates. This could largely be attributed to many “digitally native darlings” still struggling to maintain their positioning in a crowded market. One possible exception could be Warby Parker, a brand that has successfully evolved into an omnichannel, omnipresent brand, effectively retaining the high product quality, service, and experience that many shoppers have come to love.
When we discuss the struggles of DTC brands, what comes to mind for you?
DTC Groupthink and Brand Criticism… Three Years LaterKey takeaways:Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
4.9
8383 ratings
This week, we revisit “The Uncorkening.” A spoken-word version of our Insiders essay of the same name, this episode is one of our most popular. In it, we question some of the factors that have led to the decline of DTC and how pent-up frustration with products that cost more without delivering on their promise will soon be a vestige of a bygone era.
It’s been three years since the episode’s first airing, but the content still resonates. This could largely be attributed to many “digitally native darlings” still struggling to maintain their positioning in a crowded market. One possible exception could be Warby Parker, a brand that has successfully evolved into an omnichannel, omnipresent brand, effectively retaining the high product quality, service, and experience that many shoppers have come to love.
When we discuss the struggles of DTC brands, what comes to mind for you?
DTC Groupthink and Brand Criticism… Three Years LaterKey takeaways:Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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