Why are you doing what you’re doing? Is it really about land… or something deeper? In this episode of The Land Academy Show, Steven Jack Butala and Jill DeWit get real about revisiting the “why” behind your land business—from personal reflections (including Jack’s unexpected obsession with plaid) to the hilarious and heartfelt moments that make their dynamic so compelling. And just when you think it’s all philosophy and flannel, they dive into an unforgettable story: a mysterious 12-acre parcel in Virginia with a deed written before 1871, referencing black walnut trees and Civil War-era chaos. No boundaries, no map—just one giant real estate puzzle. Whether you’re here to laugh, learn, or locate lost land, this episode has it all. Get ready for plaid, purpose, and parcels that disappear into the woods and dare you to follow.