In this episode, we discuss the transformative impact of AI on video production in the gaming and marketing industries.

They explore the evolution of AI-generated user-generated content (UGC), the importance of volume in creative production, and the cost reductions that AI brings to video creation.

The conversation also touches on the testing methodologies for video performance, the comparison between AI UGC and human creators, and the legal considerations involved in using AI-generated content.

The episode features insights from Alexei, the CEO of Pool Day, who shares how their platform streamlines video production processes and enhances creative testing.

The shift from traditional data-driven user acquisition roles to more creative-focused positions is highlighted, emphasizing the need for UA managers to adapt to new technologies.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/0eKuPCIJNH0

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Chapters

00:00 Introduction to AI in Gaming and Marketing

03:04 The Evolution of AI UGC and Video Production

06:01 Testing Methodologies in Video Production

08:55 The Importance of Volume in Creative Production

11:51 Cost Reduction in Video Production

14:45 AI UGC vs. Human Creators

17:53 The Video Creation Process with Pool Day

21:02 AI Voiceover and Localization Features

23:54 Legal Considerations in AI Video Production

26:15 Video Editing Revolution: The Power of AI

31:58 Streamlining Creative Processes with AI

39:02 The Shift in User Acquisition: From Math to Creativity

44:01 The Future of Video Production: A Design System for Creatives

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

AI is revolutionizing video production in gaming and marketing.

Testing methodologies have evolved with the rise of AI.

AI UGC can outperform traditional human-created content in certain scenarios.

AI voiceover features enhance localization and accessibility.

The platform allows for rapid iteration and testing of video content.

Marketers can now produce hundreds of videos quickly and affordably. AI tools are revolutionizing video editing and production

Video editors can now produce content without bottlenecks.

The future of video marketing lies in design systems for efficiency.

AI can help test game concepts before actual development.

Creatives can be generated in minutes, saving time and resources.

The importance of adapting to new technologies in marketing roles.

Video production is becoming more accessible to non-experts.

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