When the coronavirus lockdwon began in march, WME partner Richard Weitz was like any father looking to find a way to celebrate his daughter Demi’s 17th birthday amid the pandemic. From that humble start, the two have built the Quarantunes franchise that has raised $6.7 million for coronavirus-related relief efforts around the country. Here the Weitzes discuss the spark for the fundraising effort, the hurdles they overcame and how they recruited partners such as Goldman Sachs and Alliance Bernstein to help drive big-dollar donations.

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