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Richard Reid: Former Nike senior executive on Tiger Woods ending his partnership with the company
One of the longest-running commercial partnerships in world sport has ended.
After 27 years, Nike is parting ways with golfing legend Tiger Woods.
Former Nike senior executive Richard Reid spoke to Piney about why this deal has endured so long and whether we'll see anything like it again.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
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By Newstalk ZB
4.3
33 ratings
One of the longest-running commercial partnerships in world sport has ended.
After 27 years, Nike is parting ways with golfing legend Tiger Woods.
Former Nike senior executive Richard Reid spoke to Piney about why this deal has endured so long and whether we'll see anything like it again.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
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