Richer Soul

Super Performance

From Firefighting to Super Performance: How Systems Free You From…

Most owners secretly know the truth: their business only runs well when they're watching. The minute they step away, problems surface, customers get frustrated, and the "superhero" has to swoop back in. In this Richer Soul episode, operations coach and author George Pesansky shares how to escape that trap by building systems that work without you — so your business performs at a high level and your life gets a lot richer in the process.

Key Insights:

1. Vision, Strategy, and Execution must align because most businesses fail not from lack of effort, but from excelling at only two of the three while true profit and scale happen when all three work together.
2. The "golden hour" reveals your best systems, and instead of constantly fixing what's broken, real growth comes from identifying when work flows smoothly and replicating those conditions across the day.
3. The Dunning–Kruger Effect explains why leaders get blindsided, as overconfidence on "Mount Stupid" often hides gaps in operations, people, or finance until painful failure forces real learning.
4. Superhero employees are a warning sign, not a strength, because when a business depends on one person to fix everything, it signals fragile systems, hidden waste, and serious key-person risk.
5. Money is stored time, not success, and many leaders stay trapped in the prison of expectations by chasing revenue instead of using profit to reclaim freedom, focus, and a life outside the business.
6. Failing faster accelerates growth, because waiting for certainty keeps owners stuck in broken processes and bad decisions that intentional learning and rapid experimentation would quickly replace.

Money Learning from George:

George reframes money as nothing more than "an equivalent for time," a tool meant to buy back space for rest, creativity, and meaningful living—not fuel an endless treadmill of effort. He warns that many owners chase revenue that actually costs them time and increases friction, while true profit comes from building systems that give you your life back. His core message is simple: use money to create freedom, not pressure, and focus on investments that return time, clarity, and peace rather than more stress.

Key Takeaway:

High performance isn't about working harder; it's about building systems that turn your best moments into your normal day. When you understand the real root causes of success, stop relying on superheroes, and use money to buy back time, your business stops owning you — and starts serving the life you actually want.

Bio:

George Pesansky is a seasoned expert in operational excellence, with a career spanning over three decades in leadership, executive coaching, and performance optimization. His passion lies in empowering individuals and organizations to reach their full potential through clarity, focus, and actionable strategies. George's commitment to improving outcomes and his strategic, action-oriented mindset have made him a sought-after consultant and thought leader in the field. His work continues to inspire and guide those seeking to elevate their performance and achieve superperformance in their personal and professional lives. George is also the founder of Capacity2Care, a nonprofit organization dedicated to encouraging superperformers to donate their talent, not just their time, to create better outcomes in their communities by driving deliberate improvement in charities.

Links:

www.myblendedlearning.com

LinkedIn: https://www.linkedin.com/in/deliberateimprovement/

If you're ready to move from firefighting to true super performance in your business — with clear numbers, better systems, and more time for the rest of your life — let's talk. Book a call using the link in the show notes and we'll look at where your systems are silently costing you profit and peace.

#RicherSoul #BusinessSystems #TimeFreedom #LeadershipDevelopment #OperationalExcellence #MindsetShift #EntrepreneurLife #BusinessGrowth #PersonalGrowthJourney #LifeByDesign #HighPerformanceHabits #BusinessOwnerTips #PurposeDrivenSuccess #WorkLifeHarmony #SelfLeadership

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom!

Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ [email protected] Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

The Real AI: Authenticity + Intention in Life and Business

In a world where AI can write emails, produce video, and even mimic your voice, the greatest competitive advantage left is being human. Brian McRae reminds us that emotional loyalty, being known, valued, remembered, is what creates opportunity, referrals, purpose, and a life of meaningful success. Social media may get you attention, but it will never create devotion. Relationships do.

If you've been feeling alone, stuck, or unsure how to expand your circle of opportunity, this conversation is your roadmap back to connection.

Key Points with Reflection Questions:

1. Emotional Loyalty Is More Powerful Than Marketing. Most loyalty is transactional or habitual. But emotional loyalty, the kind your favorite small restaurant gives you when they remember your name and your kids, is what transforms your business and life. Brian built an entire mortgage business through emotional loyalty created at his monthly event. Reflection Question: Who in your life deserves more intentional appreciation from you this week?
2. Authenticity + Intentionality = The New AI. Brian says the most important "AI" in business isn't artificial intelligence. It's Authentic and Intentional actions. A handwritten note, a thoughtful question, or genuine curiosity carries more power than any automated funnel. Reflection Question: Where can you replace automation with authentic intention?
3. The World Rewards Generosity, Not Neediness. Most networking fails because people lead with "What's in it for me?" Brian teaches the opposite: Lead with gratitude, curiosity, and generosity, and doors open that marketing can't touch. Reflection Question: What's one simple generosity action you can take in the next 24 hours?
4. Referrals Come From Partners, Not Clients. Most people confuse their client with their referral partner. Referral partners don't want to be sold to. They want partnership, support, and value. Brian's business grew by helping other professionals grow theirs. Reflection Question: Who are your true referral partners, and how are you helping them win?
5. Relationships Require Rhythm and Systems. You don't need the perfect CRM. You need the one you actually use. Brian says: Identify your top relationships, Create a connection plan, Put follow-up time on your calendar, Track what matters, and Your calendar reveals your priorities. Your CRM reveals your influence. Reflection Question: What relationship rhythm do you need to protect weekly?
6. Success Requires Facing Challenges, Not Avoiding Them. Brian has worked with and coached thousands of successful people. Their secret? They don't avoid challenges — they grow through them. They look for opportunity in the obstacle. Reflection Question: What challenge are you resisting that might actually be your path to growth
7. Faith, Wisdom, and Mentors Shape Everything. Brian openly shares that faith transformed his life, and that mentors changed his direction. Success isn't achieved alone. It's shaped by the wisdom of people who've walked the road before us. Reflection Question: Which wise voice should you be listening to more closely right now?

Money Learning from Brian McRae:

Brian uses Profit First not because it's trendy, but because he never wants financial surprises again.

· Profit First gave him:

• Peace of mind
• Predictable cash flow
• Confidence his taxes and expenses were covered
• The freedom to build a coaching business in alignment with his strengths

He described Profit First as a system that eliminates stress and supports life-aligned decisions.

In Richer Soul terms: It's a structure that creates space for purpose.

Key Takeaway:

Success is not built on followers, funnels, or tactics.

Success is built on intentional generosity, consistent relational rhythms, and becoming someone others want to advocate for.

Emotional loyalty is the last unfair advantage in a world of automation.

Bio:

Brian McRae built an award-winning, referral-based mortgage practice that placed him among the top 1% of originators nationwide. But along the way, he discovered a surprising truth: success isn't about being the best salesperson in the room—it's about becoming the most trusted advisor in someone's life.

Today, Brian coaches loan officers, financial advisors, and attorneys on how to build rich relationships that generate referrals and grow their businesses—without sacrificing their faith, family, or fitness. His clients learn how to attract business instead of chase it, freeing up time and energy for what matters most.

Through his frameworks, the Trusted Advisor Playbook and the Momentum System, Brian gives leaders a step-by-step plan to win more clients by first winning more trust.

If you want to grow your practice through trust instead of tactics, Brian is the coach who can show you how.

Links:

https://www.linkedin.com/in/briankmcrae/

https://www.facebook.com/profile.php?id=61563450897284

https://briankmcrae.com/

Which insight from Brian resonated with you the most?

Share it with someone who needs to hear it — and consider sending a handwritten note this week. One small act of intention may open a door you never expected.

#RicherSoul #BrianMcRae #RelationshipMarketing #EmotionalLoyalty #PersonalGrowth #InnerWisdom #PurposeDrivenSuccess #AuthenticRelationships #GenerosityMindset #NetworkingTips #MindsetShift #LifeDesign #MeaningfulSuccess #ProfitFirst #EntrepreneurLife #SpiritualGrowth #SuccessMindset #LeadershipDevelopment #HumanConnection #IntentionalLiving

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom!

Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ [email protected] Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Spiritual Leadership: How to Inspire by Being Inspired

Most leaders try to think their way to clarity — only to get stuck in anxiety, over analysis, and pressure. In this episode, Dr. Yosi Amram reveals a different approach: using the wisdom in your body, not the noise in your mind. His story moves from trauma, military service, and a meteoric rise as a tech CEO… to a spiritual awakening that shattered his identity and led him into a lifetime of inner work.

Key Points with reflection prompts:

1. Your Body Doesn't Lie. Your Ego Does. Your body gives you truth signals long before your mind is ready to accept them. Reflection: Where in your life do you feel tension when you say something you "should" believe
2. Slowing Down Isn't Weak — It's Leadership. "Slow is smooth. Smooth is fast." Reflection: Where is rushing keeping you from clarity
3. Spiritual Intelligence (SQ) Complements Emotional Intelligence. Qualities like humility, presence, purpose, gratitude, and compassion directly correlate to better leadership outcomes. Reflection: Which SQ quality is calling for your attention right now?
4. Awakening Isn't Pretty — It's Disorienting. Yosi's awakening experience triggered a manic episode, cost him his company, and yet became the doorway to his purpose. Reflection: What painful event in your life later revealed itself as guidance?
5. The Future Will Reward Heart, Not Hustle. AI can mimic empathy — but it can't feel. Human connection, presence, creativity, and compassion will define the next era of meaningful work. Reflection: What human quality do you want to cultivate intentionally?

Money Learning from Yosi Amram:

Yosi's early money story began with parents who fled Iraq with nothing, rebuilding their lives from tents and scarcity. From that foundation he learned that money creates opportunity — it's what allowed him to attend MIT and Harvard through the support of a relative. But he also learned that money is psychologically loaded: it carries the weight of our upbringing, our fears, our beliefs about success, and our ego. As he shared, our bodies tell the truth while our egos distort it — and that shows up in financial decisions too. When leaders chase money for validation, status, or urgency, they climb ladders against the wrong wall. But when they slow down, get grounded, and lead from inner alignment, money becomes a tool for purpose rather than identity.

Key Takeaway:

The deeper truth you're seeking isn't outside of you — it's in your breath, your body, and your willingness to slow down long enough to hear it.

Bio:

Yosi Amram, Ph.D., is a licensed clinical psychologist, a CEO leadership coach, a best-selling and award-winning author, and a pioneeing researcher in the field of spiritual intelligence. Previously the founder and CEO of two companies that he has led through successful IPOs, Yosi has coached over 100 CEOs many of whom have built companies with thousands of employees and revenues in the billions. With engineering degrees from MIT, an MBA from Harvard, and a Ph.D. in Psychology from Sofia University, his pioneering research in the field of spiritual intelligence, has received over 1000 citations. As a C-Suite, Amazon, and B&N best-selling author of the Nautilus Book Award Gold Medal-winning Spiritually Intelligent Leadership: How to Inspire by Being Inspired, Yosi is committed awakening greater spiritual intelligence (SI) in himself and the world. Yosi is also the founder of several non-profits, including trueMASCULINITY.org, Engendering-Love.org, and AwakeningSI.org.

Links:

Website: https://yosiamram.net

Non-profit: https://awakeningsi.org/

LI: https://www.linkedin.com/in/yosiamram/

Free SI Assessment: https://intelligensi.com/

Psychology Today Blog: https://www.psychologytoday.com/us/blog/spiritual-intelligence

IG: https://www.instagram.com/awakeningspiritualintelligence/

Amazon: https://www.amazon.com/Spiritually-Intelligent-Leadership-Inspire-Inspired/dp/1960583697

SILeadership: http://spirituallyintelligentleadership.com

Youtube.com: https://www.youtube.com/@awakeningspiritualintelligence

Where in your life is your body telling you a truth your mind keeps trying to ignore — and what would change if you trusted that inner wisdom?

If this episode opened something for you, share it with someone who's growing and subscribe to Richer Soul for more conversations on purpose, clarity, and inner transformation.

#SpiritualIntelligence #LeadershipDevelopment #InnerWisdom #EgoWork #Mindfulness #YosiAmram #PurposeDrivenLife #SelfAwareness #ConsciousLeadership #RicherSoul

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom!

Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ [email protected] Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Ep 470 Building Wealth

Keeping Your Money is Rare Skill!

How to Actually Keep Your Money: Why Financial Literacy Matters More Than Income

Most people think their money problems would disappear if they just made more. But as financial coach Alanna Abramsky shared in this episode of Richer Soul, that belief keeps countless high earners feeling stressed, behind, and ashamed. Alanna has worked with realtors, lawyers, doctors, professional athletes—and even with impressive income, many still live paycheck to paycheck. The issue isn't intelligence or effort. It's that no one ever taught them the systems, habits, and emotional tools needed to keep money once they earn it.

This conversation is an invitation to step out of shame, build simple and sustainable systems, and take back control of your financial life—in a way that supports a richer, calmer, more intentional life.

Key Points from the Conversation:

1. High Income Doesn't Equal Financial Confidence. Many people with strong incomes still feel financially anxious because no one taught them the fundamentals—intentional spending, tracking, and planning. Income is not the problem. Leakage is.
2. Systems Beat Willpower Every Time. Alanna helps clients set up automations for savings, debt payments, and long-term goals. Once systems run in the background, money stops being an emotional decision.
3. "Surprise" Expenses Aren't Surprises. Car repairs, holidays, insurance renewals, home maintenance—these predictable events often blow up a client's budget. Alanna uses "irregular expense funds" so these moments stop becoming emergencies.
4. The Emotional Side of Money Needs Healing Too. Shame, avoidance, scarcity, or early trauma often drive money behavior. The numbers can't shift until the underlying story does. For many clients, therapy and financial coaching work hand-in-hand.
5. Women Need Accessible, Judgment-Free Financial Education. A massive wealth transfer is coming—and much of it is going to women. Yet many women still feel intimidated or excluded from financial conversations. Alanna's mission is to change that by creating safe, empowering spaces to learn and lead.

Money Learning from Alanna:

Alanna's core lesson is simple: Your money grows when your systems do.

Most people try to "save whatever's left," then wonder why nothing is left. She flips the model:

• Pay yourself first
• Automate the habits you can't trust willpower to maintain.
• Track your net worth so you can see progress.
• Treat "irregular expenses" as predictable.
• Focus on behavior change more than spreadsheets.
• Money confidence isn't born from earning more—it's built from clarity and consistency.

Key Takeaway:

Financial clarity isn't about perfection—it's about the right systems, the right support, and the courage to face your money with honesty. When you simplify your approach and automate your success, money becomes a tool for freedom rather than stress.

Bio:

Alanna has been financial coaching for over 10 years and has helped more than 1,000 Canadians achieve their goals faster than they ever imagined. She started Broad Money with the mission of empowering women+ to take control of their financial futures, offering support and guidance every step of the way. Alanna helps people make money while they sleep by using personalized and actionable strategies that deliver results. Her goal is to help clients kick ass and conquer their finances with a clear, results-driven roadmap.

Alanna currently lives in Toronto with her wife, Jacqueline, and their fur-baby, George. In her spare time, she can be found RV'ing across North America, mushroom foraging, visiting local breweries and wineries, and hiking.

Links:

Website: www.broadmoney.ca

Instagram: @broad.money

LinkedIn: https://www.linkedin.com/in/alannaabramsky/

#RicherSoul #FinancialLiteracy #WomenAndMoney #MoneyMindset #WealthBuilding #FinancialFreedom #PersonalFinance #LifeDesign #MoneyCoaching #IntentionalLiving

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom!

Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ [email protected] Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

The Money Habit on How to Finally Take Control of Your Finances

What if your biggest money problem isn't how much you earn—but how you manage what you already have?

In this week's episode of Richer Soul, bestselling author Mike Michalowicz (Profit First, Clockwork, All In) returns to share insights from his new book, The Money Habit. It's a simple, behavior-based approach to mastering personal finances—no spreadsheets, guilt, or complicated budgets required.

Key Insights from the Conversation:

1. Making Money Is One Skill—Keeping It Is Another. Most people learn how to earn but never master how to keep money. Mike reminds us that wealth isn't built by income alone—it's built by intentional systems that preserve and direct your money before it slips away.
2. Financial Independence vs. Financial Freedom. Financial freedom is doing what you want, when you want, without worrying about money. Financial independence means having authority over your money—so it no longer controls you. That authority starts with awareness.
3. How Credit Cards and "Points" Hack Our Brains. Credit cards are engineered to make you spend more. Points and perks are psychological triggers that override rational decision-making. Mike shows how to flip the script by setting up commitment devices—systems that protect you from yourself.
4. Build Your Money "Envelopes" at the Bank. Instead of one big account, divide your money into clear purposes—needs, wants, dreams, and slush funds. Label debit cards for each category. When you spend, you'll instantly see whether you're honoring your priorities or drifting off course.
5. Teach by Example. Your kids don't learn about money from what you say—they learn from what you do. Modeling calm, structure, and intentional spending plants lifelong financial wisdom in the next generation.

Money Learning from Mike:

We often think more money will solve our problems. It won't. The real transformation happens when we gain authority over what we already have. Whether you earn $50,000 or $500,000 a year, financial independence starts by giving every dollar a job before it leaves your account.

Key Takeaway:

Financial peace isn't found in making more—it's found in mastering what you already have. Start small: create one new account for your biggest money worry today, label it clearly, and fund it consistently. Small actions, done repeatedly, become lifelong habits.

Bio:

Mike Michalowicz (my-CAL-o-wits) is the entrepreneur behind four multi-million-dollar companies and the author of bestselling business books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, is a groundbreaking approach to personal finance. The television host of The 4 Minute Money Maker and a former columnist for The Wall Street Journal, Mike now travels the world helping individuals grow thriving businesses and live richer lives.

Links:

Facebook: https://www.facebook.com/MikeMichalowiczFanPage/

Instagram: https://www.instagram.com/mikemichalowicz/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

YouTube: https://www.youtube.com/c/mikemichalowiczofficial

TikTok: Mike Michalowicz

https://dontwritethatbookpodcast.com/

https://mikemichalowicz.com/mikespodcast/

https://substack.com/@mikemichalowicz?utm_source=user-menu

Hear the full conversation with Mike Michalowicz on the Richer Soul podcast — where we explore the systems and mindsets that help you live richer in every area of life.

#TheMoneyHabit #MikeMichalowicz #ProfitFirst #FinancialIndependence #WealthBuilding #MoneyMindset #RicherSoulPodcast #RockyLalvani

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom!

Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ [email protected] Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Ethical Persuasion

Ethical Persuasion: The Fastest Path from "Maybe" to "Yes" (Without Being Pushy)

Most decisions aren't made by logic—they're made by fast, intuitive shortcuts.

That's why great offers often stall: we speak to System 2 logic while the listener's System 1 is steering the wheel.

In this episode, Patrick Van Der Burght—ethical persuasion expert and business partner of Dr. Robert Cialdini—shows how to align with how people actually decide using Cialdini's seven principles of influence. The result? Communication that feels natural, honest, and effective whether you're leading, selling, or simply asking for change.

7 Key Insights You Can Apply Today:

1. Reciprocity ≠ "freebie-for-email." A true gift has no strings attached. If you require an email, it's a reward—not a gift—so it won't trigger reciprocity. Action: Offer one no-opt-in resource purely to serve.
2. Liking > "be likable." It's more persuasive that you genuinely like them than that they like you. Action: Express authentic appreciation before making an ask.
3. Unity creates momentum. When people feel part of a shared identity, they move faster and farther together. Action: Involve your audience, team, or clients in co-creating outcomes.
4. Social Proof must match the buyer. People follow others like them. Action: Use case studies or testimonials that mirror your ideal client's stage or values.
5. Authority: let others announce your credibility. Self-promotion weakens authority and liking; third-party validation strengthens both. Action: Add a professional intro or testimonial that speaks your credibility for you.
6. Credibility lives in precision. Rounded numbers signal estimates; decimals signal truth. Action: Use exact figures—"75.4%" sounds real, "75%" sounds guessed.
7. Loss beats gain. People act faster to avoid loss than to gain reward. Action: Reframe offers by showing what's lost through inaction.

Money Learning from Patrick's Upbringing:

Patrick grew up in a home where money was tight and every decision had to stretch the family's limited resources. That environment taught him that real wealth isn't about how much you have—it's about how much value you create.

Instead of chasing easy wins or cutting corners, he learned to lead with integrity and influence through trust. Persuasion, used ethically, opens doors that money alone never could. It's not manipulation—it's a tool for mutual success.

Key Takeaway:

Ethical persuasion is the art of aligning truth with trust. When your words honor both, "yes" becomes the natural next step.

Bio:

Before 2000, he was a sales rep, looking after a large part of Australia, selling Scuba Diving equipment to retailers. He was frustrated with the level of time and effort he was putting in, wanted to be better at selling, but he didn't want to lie or cheat either.

It was then that he discovered the work of Dr Robert Cialdini, and he has had a passion for educating others about this because he knows how much time, resources, and success they are wasting without it.

Circumstances enabled him to start teaching this science to professionals with Dr Cialdini's permission since 2000. In 2023, he was invited to become a Founding Member of the Cialdini Institute and was the first Cialdini Certified Professional and Coach to be accepted in the Cialdini Institute Licensed Trainer program.

Sales is other when Ethical Persuasion is first introduced, but it is not exclusively for sales. It is about creating behaviour in others and so that applies to any situation where a goal gets reached through the agreement or compliance of others.

Ethical Persuasion is NOT manipulation

A common mistake is to think that persuasion is making people do things they don't want to. Research shows that unethical use of persuasion science leads to long-term disaster, and ethical use leads to both short- and long-term success. This is why teams (and your audience) really embrace this way of communicating and use it.

Research-based

Nothing you get from him is based on Patrick's gut feelings or unfounded personal experience. What we as Cialdini Certified Trainers teach is grounded in research and scientifically sound.

Also for young adults

He loves sharing this with professionals, but he also has a passion to teach this to young adults before they attempt to 'convince' an employer with a predictably inefficient job application and go to an interview 'unarmed' when it comes to persuasion skills.

Persuasion is a much in-demand soft skill that should be mastered early in life, rather than late in life.

When the penny drops

It is engraved in his mind that eye-opening feeling he got when it sank in how easy, ethical, and powerful this science is to learn and practice. To this day, he loves seeing that in the eyes of my audience. He hopes to give your audience this same experience.

Links:

Website: https://ethicalpersuasion.com.au/ Podcast 'Ethical Persuasion Unlocked' : https://ethicalpersuasion.com.au/podcast/

Youtube: https://www.youtube.com/@ethicalpersuasion

Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/

Facebook: https://www.facebook.com/ethicalpersuasion/

Instagram: https://www.instagram.com/ethical_persuasion/

Twitter: https://x.com/yesmoreoften

TikTok: https://www.tiktok.com/@ethicalpersuasion

Book: https://yesmoreoften.com/

FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/

Which of the seven principles do you naturally embody—and which one could transform your results if practiced intentionally?

#RicherSoul #EthicalPersuasion #Cialdini #Leadership #Influence #Integrity #DecisionMaking #Trust

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom!

Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ [email protected] Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

From Trauma to Triumph: Dr. John A. King on Living from the Inside Out

Most of us carry invisible stories — old pain, expectations, and patterns that shape how we live, lead, and love. Dr. John A. King knows that journey firsthand.

After surviving years of childhood abuse and losing everything when his repressed memories resurfaced at 45, he had to rebuild his identity from the ground up. Today, he helps men recover from trauma, rediscover authenticity, and live from the inside out through The Phoenix Collective and Mindfire Challenge.

This conversation isn't just about surviving the past — it's about reclaiming your agency, rebuilding your inner world, and redefining what "success" really means.

Key Points:

1. Healing starts with honesty. Dr. John says most people avoid the truth because it's uncomfortable — but authenticity is the foundation of healing. You can't transform what you won't face.
2. Men process pain differently. Men connect "shoulder to shoulder," not "face to face." Healing often happens through shared experiences — working, walking, or even just sitting together — not traditional talk therapy alone.
3. Your past should refine you, not define you. Dr. John reminds us that the goal isn't to erase the past but to let it shape you into someone stronger and more self-aware. "Regret," he says, "is a waste of chemical and time."
4. Purpose, mission, vision, and values keep you on track. When these four are aligned, your "no's" become automatic. You stop saying yes to everything and start saying yes to what truly matters.
5. Success is about preparedness, not luck. Echoing Earl Nightingale, Dr. John says success happens when opportunity meets preparedness. Don't chase the moment — prepare for it.

Money Learning from Dr. John:

Dr. John grew up in a home that was financially stretched and emotionally unsafe — a mix that taught him early how money and stress can distort values. His lesson: "You can make money and do good — integrity and wealth are not opposites." True prosperity comes from living in alignment, not accumulation.

Key Takeaway:

You don't heal by running from your story — you heal by reclaiming authorship of it.

Guest Bio:

Dr. John A. King is the founder of The Phoenix Collective and Give Them a Voice Foundation. An Indigenous Australian, John is a bestselling author, TEDx speaker, and advocate for survivors of trafficking and trauma. Drawing from his own story of rebuilding life after loss, he now helps leaders and entrepreneurs develop a performance mindset—training them to rise with resilience in both life and business.

Links:

Website: www.drjohnaking.com

Phoenix Collective: www.phoenixcollective.app

Socials: @drjohnaking

What parts of your story still define you instead of refining you?

Where in your life are you living from the outside in?

Are your purpose, mission, vision, and values truly aligned?

If this episode resonated, share it with someone who's walking through their own rebuilding season.

#DrJohnAKing #HealingTrauma #MensMentalHealth #AuthenticLiving #PurposeDrivenLife #EmotionalHealing #Resilience #InnerStrength #LiveFromTheInsideOut #MindfireChallenge #PhoenixCollective #RicherSoulPodcast #RockyLalvani #PersonalGrowthJourney #LifeAfterTrauma

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom!

Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ [email protected] Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

From Startups to a $941 Million Exits: The Execution Formula for Entrepreneurs

Most entrepreneurs don't fail because they lack ideas—they fail because they stop executing. Planning feels safe. Execution exposes reality. Billion-Dollar Coach Marc L. Daniels learned that truth the hard way—from paper routes to startups to a $941 million exit. In this episode of Richer Soul, Marc reveals why 85 percent of business plans fail, how to build the discipline to follow through, and the system that keeps momentum alive even when markets shift.

Key takeaways and reflection:

1. Most Plans Fail in Execution, Not Design. A perfect plan on paper means nothing if you don't act on it. Marc shared that only 7 out of 100 companies both plan and execute effectively. Reflection: How often do you review your goals after you set them?
2. The Rhythm of Success: Quarterly Planning + Weekly Check-Ins. Annual plans fade fast. Marc recommends quarterly focus with a short list of priorities—and a weekly leadership check-in to track progress. This rhythm keeps accountability alive. Reflection: Do you have a weekly rhythm that forces progress on what matters most
3. Trends Are Waves—Learn to Paddle Early. Marc built multi-million-dollar businesses by spotting and riding trends early. But he warns: AI isn't a trend, it's table stakes. The key is to distinguish short-term fads from shifts that redefine industries. Reflection: Are you riding the right wave—or chasing shiny distractions?
4. Build Around Core Values, Not Just Skill Sets. Talent without alignment creates chaos. Marc hires for values first, knowing skill can be taught but character can't. Reflection: Does your team share your values—or are you tolerating misalignment because they perform well?
5. Manage Your Success Before It Manages You. As Marc says, "Learn to manage success." Growth can destroy a business if systems and habits don't mature with it. Discipline, boundaries, and reflection are what turn momentum into mastery. Reflection: How are you managing your success so it doesn't manage you?
6. Planning for the Future Means Expecting Change. Marc's company once lost its footing when the market shifted overnight. His takeaway: tear up the plan when the world changes. Flexibility beats rigidity every time. Reflection: When was the last time you updated your plan to match new realities?

Money Learnings:

Marc's early lessons with money came from necessity—earning his own cash as a kid and even buying his dad new tires when the family couldn't afford them. That foundation shaped his lifelong belief: cash flow is freedom. In business, he learned the hard way that relying on investors or trends without strong margins is a recipe for collapse. Profitability and discipline—not outside money—create true security. His mantra: get cash-positive fast, manage success wisely, and never stop adjusting your plan.

Key Takeaway:

Execution is not about doing more—it's about doing what matters most, consistently. Set quarterly goals, hold weekly check-ins, ride the right trends, and build a team that shares your values. That's how billion-dollar growth is created—one disciplined week at a time.

Bio:

Marc L. Daniels, known as the "Billion Dollar Coach," is a globally recognized business strategist who helps entrepreneurs turn vision into growth. With decades of experience guiding companies across 16+ countries, Marc has driven ventures from startup to multimillion-dollar exits, including co-founding Diligent, acquired for $941 million. Through hands-on coaching, workshops, and his Strategic Planning Academy, he equips business leaders to spot emerging trends, execute with precision, and achieve lasting success.

Links:

Website: https://marcldaniels.com/

LinkedIn: https://www.linkedin.com/in/marc-l-daniels-231456a3/

Facebook: https://www.facebook.com/people/Marc-L-Daniels/61566554887388/

Instagram: https://www.instagram.com/marcldaniels/

YouTube: https://www.youtube.com/@MarcLDaniels

Take ten minutes today to review your plan. What's working, what's stuck, and what needs to change? Then share this episode with someone who's ready to stop planning and start executing.

#Execution #EntrepreneurMindset #BusinessGrowth #StrategicPlanning #RicherSoul #MarcDaniels #Leadership #PurposeDrivenSuccess

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom!

Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ [email protected] Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Unlock Your True Potential with Human Design: Create Success That Feels Aligned

Most entrepreneurs follow every strategy they're told — post daily, hustle harder, chase the next goal — only to end up exhausted and disconnected from why they started. What if the missing piece isn't effort, but alignment?

That's the shift Stefanie Carlstedt discovered after building a six-figure business that looked successful on paper but felt completely wrong inside. Through Human Design, she learned how to build a business — and a life — that actually fits who she is. In this episode, we explore how you can do the same.

Key Points and Reflections:

1. Your Money Story Shapes Your Energy. Stefanie grew up between two very different money worlds — one abundant, one scarce — and carried those beliefs into adulthood. It wasn't until she examined her money story that she realized: wealth isn't moral or immoral; it's neutral energy that amplifies who we are. Reflection: What childhood belief about money still influences your business decisions today?
2. When Success Feels Wrong. Many founders chase more — more clients, more revenue, more goals — but never define enough. Stefanie calls this "the moving goalpost of achievement." True fulfillment begins when you design success around your values, not society's metrics. Reflection: If you stopped measuring success by income, what would fulfillment look like for you?
3. Discovering Your Human Design. Human Design blends ancient wisdom with modern insight to reveal how you're wired to lead, decide, and create. It's not a personality quiz — it's a blueprint for energy. Generators, Manifestors, Projectors, Reflectors — each type has its own rhythm. Once Stef understood her type, she stopped forcing what didn't fit and started thriving in her natural flow. Reflection: Where are you working against your natural strengths
4. Alignment in Leadership and Teams. Stefanie now helps leaders use Human Design to understand themselves and their people. When teams know how each member operates best, burnout drops and creativity rises. A "people-first" culture isn't soft — it's strategic alignment. Reflection: Do you know how each person on your team is wired to work best?
5. From Hustle to Harmony. The ultimate lesson? You can't copy someone else's path. Systems and strategies matter, but they only work when they match your design. As Stef says, "Human Design doesn't put you in a box — it shows you the box you've been trapped in." Reflection: What would your life look like if you stopped chasing and started aligning?

Money Learning:

Stefanie's biggest money learning came from realizing that her early beliefs about money were quietly shaping her entire business. Growing up between one parent with abundance and another who struggled, she absorbed the idea that money was unsafe and even wrong to want. That belief drove her to chase milestones for validation rather than fulfillment. It wasn't until she reframed money as neutral energy—a tool that amplifies who we are—that everything shifted. She stopped hustling for approval and started earning in alignment with her values, discovering that true wealth isn't just numbers in the bank but peace in how those numbers are made.

Key Takeaway:

Success that feels good isn't accidental — it's engineered through awareness, alignment, and self-leadership. When you honor your design, profit and peace coexist.

Bio:

Stef Carlstedt is a Human Design business coach and mentor who helps entrepreneurs step out of society's boxes and create success that actually feels good. After building a six-figure business based on everyone else's strategies and losing herself in the process, Stef discovered Human Design and everything shifted. Now she guides others to reclaim their spark, release fear, and build lives and businesses aligned with their true design. Through her coaching, workshops, and podcast, Stef empowers women to find clarity, freedom, and fulfillment on their own terms.

Links:

Website: https://www.stefcarlstedt.com/hdreport

My gift: https://stefcarlstedt.com/hdreport

Instagram: https://www.instagram.com/stefaniecarlstedt/

Facebook: https://www.facebook.com/stefanie.carlstedt.2025

If your business feels off — too much grind, not enough peace — let's fix that. Book a Profit Assessment Call and we'll pressure-test your model for both profit and purpose.

#RicherSoul #HumanDesign #Alignment #PurposeDrivenSuccess #MoneyMindset #EntrepreneurMindset #Leadership

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom!

Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ [email protected] Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

How to Dream, Drive, and Deliver

Plan D: How Disruptors Turn Problems into Possibilities

Disruptors aren't pyromaniacs—they're builders. Mike Maddock has launched seven companies, advised Fortune 100 innovators, and co-chaired the Gathering of Titans at MIT. In this episode, we unpack his Plan D: the mindsets, rooms, and questions that turn pressure into breakthroughs—and why your "ghost" might be your greatest edge.

Key Points + Reflection Questions:

1. See possibilities where others see problems. Disruptors reframe first, act second. Reflect: Where am I labeling something a "problem" that might be a doorway?
2. Engineer the room. Great peer groups have diverse lenses: Operator, Strategist, Rainmaker, Visionary, Futurist, Orchestrator. If your room is lopsided, your answers will be too. Reflect: Which lens is missing on my leadership team?
3. Outlaw advice; share experience. "Here's what I did, what happened, and what I'd do differently" preserves agency and truth. Reflect: What experience can I share instead of advice?
4. Accountability by consent. Ask, "Do you want to be held accountable?" before forcing metrics. Reflect: Where am I imposing accountability before readiness?
5. Your ghost is fuel—know it. The chip on your shoulder can be an edge if you name it and measure it. Reflect: What ghost is chasing me—and how do I chase it instead?
6. Decision frameworks that travel. Use a simple 2×2 (Value vs. Cost) and the value-rank approach for hard, competing-values calls. Reflect: Which 2×2 priorities am I acting on this quarter?
7. Ask better questions (1-3-1). One issue, three options, one recommendation—or one core question, three leading questions, one most important question. Reflect: What's the single most leveraged question I can ask today?

Money Learning:

Wealth isn't a number; it's the ability to do what you want, when you want, with whom you want—without being distracted by money. Many entrepreneurs can make money but still obsess over it. Systems create freedom; obsession steals it.

Key Takeaway:

Engineer your environment and questions; the right room + the right prompts turn pressure into possibility.

Guest Bio:

Mike Maddock is an entrepreneur, author, and coach known as the "Idea Monkey" for his boundless creativity and disruptive thinking. He has founded seven companies—including Maddock Douglas, an innovation consultancy that served more than a quarter of the Fortune 100, and Flourish Advisory Boards, a peer community for growth-minded CEOs. A contributor to Forbes and Inc., and author of four books including Plan D, Mike helps leaders reframe problems into possibilities and rediscover the joy of doing what they want, when they want, with whom they want—without being distracted by money.

Links:

www.mike-maddock.com

www.FlourishAdvisoryBoards.com

www.maddockdouglas.com

LinkedIn: https://www.linkedin.com/in/gmichaelmaddock/

Podcast: Your Seat at the Table

Want help building a leadership "room" around your Profit? Book a Profit Assessment and we'll align your numbers, seats, and systems.

#Entrepreneurship #Leadership #Innovation #PlanD #IdeaMonkey #BusinessGrowth #RicherSoul #WealthWithPurpose #PeerGroups #GrowthMindset

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom!

Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ [email protected] Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.