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By The Radcast Network
The #1 Marketing & Business Show on Apple Podcasts
Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets
... more4.3
113113 ratings
The podcast currently has 862 episodes available.
The most played episodes among Podcast App listeners.

Artificial intelligence is transforming the workforce faster than schools and employers can update how they prepare people for it. Ryan Lufkin, Vice President of Global Academic Strategy at Instructure, joins Ryan Alford to examine the widening gap between traditional education and the skills modern businesses actually need.They discuss whether college degrees still hold value, why lifelong learning has become essential, and how certificates and microcredentials can help professionals remain competitive. Ryan also explains why communication, creativity, judgment, collaboration, and subject-matter expertise become more valuable as AI takes over routine work.The conversation offers a practical look at AI literacy, employee training, the future of entry-level jobs, and what businesses must do to develop an adaptable workforce.POWER YOUR BUSINESS WITH HIGHLEVELSave time, strengthen your follow-up, and manage more of your business from one AI-powered platform. Start your 30-day free trial using Ryan’s link:https://www.gohighlevel.com/ryanalfordTOPICS COVEREDThe widening gap between education and employmentAI’s effect on entry-level career opportunitiesWhy workers feel unprepared for the modern workplaceDegrees versus skills-based hiringCertificates, credentials, and continuing educationThe importance of AI literacyWhy subject-matter expertise still mattersHuman skills that are difficult to automateThe changing value of codingEmployer responsibility for employee developmentThe risks of failing to train existing employeesUsing AI to expand employee capabilitiesHow Canvas supports modern educationPreparing students for an AI-powered workforceCONNECT WITH RYAN LUFKINInstructure: https://www.instructure.com/Canvas: https://www.instructure.com/canvasEducast 3000: https://www.instructure.com/resources/podcastApple Podcasts: https://podcasts.apple.com/us/podcast/educast-3000/id1751576704Spotify: https://open.spotify.com/show/2QTGC57NLu4id9FhV8GWZuCONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOWRight About Now: https://www.ryanisright.com/Ryan Alford: https://www.ryanalford.com/Instagram: https://www.instagram.com/ryanalford/LinkedIn: https://www.linkedin.com/in/ryan-alford/YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

Real estate investor Justin Brennan grew up around construction and watched his father’s business collapse during the 2008 financial crisis. He joins Ryan Alford on Right About Now to explain how that experience led him toward recurring-income assets, apartment investing, and a collaborative approach to raising capital.Ryan and Justin discuss real estate syndication, cash flow, bonus depreciation, and the two forms of value an investor can bring to a deal: check equity or sweat equity. Justin explains how someone with limited capital can become valuable by finding, analyzing, structuring, and managing promising multifamily properties.Beyond the financial strategies, they examine money as a tool for freedom, philanthropy, generational wealth, and greater control over your time. This conversation is educational and should not replace personalized financial, legal, or tax advice. THIS EPISODE IS BROUGHT TO YOU BY GOHIGHLEVELGoHighLevel helps businesses and agencies manage leads, automate follow-up, book appointments, and keep customer conversations moving from one platform.Explore GoHighLevel with Ryan Alford: gohighlevel.com/ryanalford TOPICS COVEREDJustin Brennan’s third-generation real estate backgroundLessons from his family’s bankruptcy in 2008Purchasing his first rental with partner capitalBuilding recurring income through multifamily real estateMoving from owning a job to owning investmentsRaising capital through real estate syndicationOther people’s money and strategic partnershipsBringing sweat equity when you lack capitalFinding, underwriting, and managing apartment dealsPotential tax advantages of real estate ownershipThe limits of passive-income promisesPhilanthropy, freedom, and generational wealthCONNECT WITH JUSTIN BRENNANJustin Brennan: https://www.justincbrennan.com/Brennan Pohle Group: https://www.brennanpohle.com/Multifamily Schooled: https://www.multifamilyschooled.com/Free Multifamily Playbook: https://www.multifamilyschooled.com/free-guideInstagram: https://www.instagram.com/officialjustinbrennan/YouTube: https://www.youtube.com/@JustinBrennanLinkedIn: https://www.linkedin.com/in/justinbrennanCONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOWRight About Now: https://www.ryanisright.com/Ryan Alford: https://www.ryanalford.com/Instagram: https://www.instagram.com/ryanalford/YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

Marketing channels have changed dramatically since Jason Kocina began helping companies build websites in the 1990s, but he argues that the foundation of effective marketing remains the same. The Publicity.com partner and digital marketing president joins Ryan Alford to explain how businesses can protect their visibility as audiences move from traditional search engines to AI-generated answers.Ryan and Jason explore the evolving relationship between earned media, SEO, content marketing, paid advertising, social media, and sales automation. Jason explains why companies need documented messaging, a clearly defined audience, and consistent brand language before an agency or AI platform can market them effectively.They also discuss how skilled professionals use AI to work faster without sacrificing originality, strategy, or human judgment. This episode gives business owners a practical approach to choosing marketing channels, building authority, and remaining discoverable as search behavior continues to change.POWER YOUR BUSINESS WITH HIGHLEVELHighLevel helps businesses manage leads, automate follow-up, book appointments, and use AI to keep opportunities moving. Start your 30-day free trial using Ryan’s link:https://www.gohighlevel.com/ryanalfordTOPICS COVEREDJason Kocina’s experience in digital marketingThe similarities between the internet revolution and AIDeclining organic search trafficReferral traffic from ChatGPT, Gemini, and GrokAI visibility and the future of SEOCreating consistent company messagingEarned media and third-party credibilityPublic relations, paid media, and content marketingSelecting channels based on the target customerMarketing automation and sales follow-upUsing AI to improve professional efficiencyThe marketing fundamentals that never changeCONNECT WITH JASON KOCINAPublicity.com: https://www.publicity.com/About Publicity.com: https://www.publicity.com/our-story/Marketing Resources: https://www.publicity.com/publicity-resources/The CEO’s Guide to Marketing: https://greenleafbookgroup.com/titles/the-ceos-guide-to-marketingLinkedIn: https://www.linkedin.com/company/media-relations-inc-/CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOWRight About Now: https://www.ryanisright.com/Ryan Alford: https://www.ryanalford.com/Instagram: https://www.instagram.com/ryanalford/LinkedIn: https://www.linkedin.com/in/ryan-alford/

Robin Alex, co-founder of GoHighLevel, joins Ryan Alford to explain how better systems can make businesses more productive, profitable, and prepared to scale. He shares how GoHighLevel brings CRM, marketing automation, lead management, customer communication, scheduling, and other essential tools into one platform.Robin and Ryan examine the hidden costs of disconnected technology, manual follow-up, and inefficient workflows. They also discuss how business owners can use automation and AI to respond to leads faster, provide a stronger customer experience, and give their teams more time to focus on revenue-producing work.This episode offers a practical look at how the right technology can simplify business operations without eliminating the human relationships that drive long-term growth.BUILD A MORE EFFICIENT BUSINESS WITH GOHIGHLEVELReplace disconnected tools, automate time-consuming tasks, and manage your marketing, sales, and customer relationships from one platform.EXPLORE GOHIGHLEVEL WITH RYAN: https://gohighlevel.com/ryanalfordTopics CoveredHow GoHighLevel simplifies business operationsReplacing disconnected tools with one central platformImproving lead management and response timesAutomating repetitive marketing and sales tasksCreating more consistent customer communicationIncreasing team efficiency and productivityUsing AI without losing the human elementBuilding scalable systems for sustainable growthConnect With Robin Alex and Ryan AlfordGet started with GoHighLevel: https://gohighlevel.com/ryanalfordRobin Alex on LinkedIn: https://www.linkedin.com/in/robinalexGoHighLevel: https://www.gohighlevel.com/Right About Now: https://www.ryanisright.com/Ryan Alford: https://www.ryanalford.com/Ryan on Instagram: https://www.instagram.com/ryanalford/

The workforce shortage is not only a labor problem. According to Nicole Feenstra, it is also a storytelling and marketing problem created by companies that fail to make their opportunities meaningful.The DNA Agency founder joins Ryan Alford on Right About Now to discuss employer branding, workforce development, skilled trades, artificial intelligence, employee retention, and the changing expectations of younger workers. They explain why employers should communicate purpose, career growth, impact, and culture instead of relying on generic job descriptions.Nicole also shares how digital advertising, audience targeting, geofencing, customer journeys, and rapid campaign testing can help organizations reach the right candidates. This conversation gives business owners a practical framework for making their companies more attractive to the people they want to hire. THIS EPISODE IS BROUGHT TO YOU BY GOHIGHLEVELGoHighLevel helps businesses and agencies manage leads, automate follow-up, book appointments, and keep customer conversations moving from one platform.Explore GoHighLevel with Ryan Alford: https://www.gohighlevel.com/?fp_ref=ryanalford TOPICS COVEREDEmployer branding and recruitment marketingWhy job descriptions have become “word salad”Communicating the value of workMarketing jobs as opportunitiesThe construction and skilled-trades shortageHow AI could reshape the workforceCareers that still require human skillsAttracting candidates through storytellingEmployee retention, training, and advancementPurpose-driven work and younger generationsImproving the online application funnelGeofencing workforce-development eventsMeasuring recruitment campaignsNiche marketing and audience identificationTesting messages before perfecting campaignsCONNECT WITH NICOLE FEENSTRAThe DNA Agency: https://thednagency.com/LinkedIn: https://www.linkedin.com/in/nicolefeenstraInstagram: https://www.instagram.com/thenicolefeenstra/The DNA Agency on LinkedIn: https://www.linkedin.com/company/the-dna-agencyCONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOWRight About Now: https://www.ryanisright.com/Ryan Alford: https://www.ryanalford.com/Instagram: https://www.instagram.com/ryanalford/LinkedIn: https://www.linkedin.com/in/ryan-alford/
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