The Good Food CFO podcast

Right-Sizing vs. Scaling: The Growth Strategy That Actually Makes Food Founders Money


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What if the secret to a profitable food business isn't scaling bigger, but growing smarter? Sarah challenges the "grow fast or fail" mentality that's crushing food entrepreneurs, revealing why 75% of VC funded businesses fail and sharing a proven approach to sustainable growth.

You’ll meet two food founders who made the counterintuitive decision to right-size their businesses - one contracting from national to regional distribution, another strategically eliminating sales channels. The result? Better cash flow, higher profit margins, and businesses they actually love running again.

Discover the three warning signs that your business needs right-sizing, why gross profit margins below 50% slowly drain your cash flow, and the specific financial tools Sarah uses to help founders evaluate whether contracting could transform their bottom line. You'll hear practical strategies for building a financially sustainable food business that works for you, not against you. Plus: inspiring updates on where these founders are today- including one successful business exit and a beautiful rebrand that's thriving.

Financial Strategy Software is coming soon! Get on the waitlist now at thegoodfoodcfo.com/waitlist

Join The Good Food CFO Community: 

Follow us on Instagram: @thegoodfoodcfo 

Connect on LinkedIn: @sarahdelevan 

Watch on YouTube: @thegoodfoodcfo 

Become a Member: BABOYOT



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe
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The Good Food CFO podcastBy The Good Food CFO

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