May 14, 2019

Rising to New Challenges in Marketing & Promotion [17]

48 minutes

This wide-ranging discussion was sparked by recent projects. These new challenges have required us to stretch ourselves - to learn new technologies, to develop new skills and to get comfortable with promotion. We discuss the blocks to developing the required skills - including fear of failure and worrying about negative reactions - and offer our own perspectives along with concrete tips and solutions. We also explore the difference between working on promotion for someone else, and versus doing it for ourselves, and discuss procrastination - when is it simply our need to slow down and move step by step?

In addition, we share our perspectives on approaching galleries. Should you really be nervous about this, or can you re-frame the issue and think about new galleries as potential business partners?

Ways to let people know about what you have to offer!

Instagram: bio text, link page, post, post shared to your story, story talking, story as a fixed image

Facebook: as well as within posts in multiple ways, you can create an event, share to a relevant group, update your FB Page header

Website: add a section to your home page and then link with more details to a blog post, or a new page, add that to your Menu so people can find it easily. Give people the information or links they need.

Emails:

Send an email to your list (more than once!)

Add a link within your personal email footer

Mentioned

Station Eleven by Emily John Mandel

Stand Out Online by Natasha Courtenay-Smith

The White Hotel by D.M. Thomas

Follow us on Instagram

@alicesheridanstudio

@louisefletcher_art

Credits

"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

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By Louise Fletcher/Alice Sheridan

4.8

703703 ratings