Rob Dubroc is our guest today, and he's here to share his journey from aerospace to self-storage—and trust me, it's a wild ride! After a series of unexpected career twists, Rob found himself in the self-storage industry, and boy, does he have some insights to share about scaling a business in this niche. We'll dive into the nitty-gritty of how he went from flipping houses to managing a portfolio of storage facilities and the lessons he learned along the way. Ever wondered how artificial intelligence is reshaping the way we think about software and operations? Rob has some thoughts on that too, discussing how AI is more than just a shiny new toy—it's a game-changer for efficiency. So grab your favorite drink, settle in, and let's unpack the world of self-storage with Rob!