Guest: Robert Glazer, the Founder and Chairman of the Board of global partner marketing agency Acceleration Partners. Robert is also a serial entrepreneur, an award-winning executive, a bestselling author, a keynote speaker, and the host of The Elevate Podcast. Overview: Effective marketing is a constantly moving target. Today's hot engagement strategy will be copycatted by all of your competition tomorrow. "Old-fashioned" media like print and radio get rediscovered on the cheap ... until everyone else rediscovers them and drives up the cost of ad buys. In order to maintain a competitive marketing advantage, CEOs need to start looking for synergies and partnerships that can boost your brand's awareness, strengthen your appeal to niche customers, and Make BIG Happen.  On today's show, Robert Glazer discusses how partnership marketing works, action steps that CEOs can take to augment their current marketing strategies, and some of Robert's key learnings from building a fast-growing company.

Robert Glazer on How Partnership Marketing Creates a BIG Competitive Advantage

The CEO Coaching International podcast is designed to help entrepreneurs and CEOs grow their business, develop their people, and elevate their own performance. We’ll share what the best of the best are doing as it relates to entrepreneurial success, best practices, leadership, sales, marketing, personal development, and solving the challenges that business leaders face. You’ll hear from CEO Coaching International’s coaches, leading entrepreneurs, and other experts in a wide range of fields who have value to add to your work. If you’re an entrepreneur, CEO, or other business leader, this podcast is for you.

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Guest: Edward Hughes, a coach at CEO Coaching International. Edward is a seasoned entrepreneur and business leader with two decades of experience as a CEO and three decades in senior leadership across Technology, Consumer Products, and Sporting Goods companies. He's also an Adjunct Professor at the University of California, Irvine, teaching General Management and Entrepreneurship in MBA and Executive MBA programs.  Quick Background: There's no one way to be an effective business leader. But the CEO's unique alchemy of personality, strategy, and vision has to inspire trust from employees at every level of the organization. If your employees don't believe in you, they won't be willing to follow you through the inevitable ups and downs on the way to Making BIG Happen.  On today's show Edward Hughes discusses his comprehensive leadership philosophy, which emphasizes building trust to drive success and foster a high-growth culture.

Edward Hughes On The Leadership Traits that Build Trust and Make BIG Happen

Guest: Saari Gardner, the Chief Experience Officer at CEO Coaching International. Saari is responsible for setting the client experience strategy, managing the client journey, and championing client impact.  Quick Background: While the title "Chief Experience Officer" is relatively new, the executive-level responsibilities that will fall on the CXO's desk are not. Before considering a costly new c-suite hire, your company needs to have a holistic understanding of how touchpoints with customers and employees fulfill needs and exceed expectations. Guided by the CEO's vision, a CXO can raise those standards, maintain consistency across every department, and build a powerful culture that will Make BIG Happen. On today's show, Saari Gardner discusses the CXO's multifaceted responsibilities, from being a changemaker and a voice for the customer at the executive table to reducing internal friction that impacts customer satisfaction. Saari also highlights the link between employee experience and customer service excellence and how fostering a positive work environment translates into superior customer interactions. We also explore the strategic considerations for integrating a CXO into your company, including when to recognize the need for this role and how to measure its impact on your business's bottom line.

The CEO's Guide to How a CXO Can Enhance Your Company's Client Experience and Drive Growth

Guest: Randy Koch, a coach at CEO Coaching International. Randy drew on his 11 years of AI and Data experience to build CEO Coaching International’s CEO AI Roadmap Product (AI Strategy for CEOs). He also leads AI Strategy Workshops with our clients and coaches.  Quick Background: The hype around AI is so BIG that many CEOs struggle to zero in on two-to-three specific, practical, and actionable applications. That's where our CEO AI Roadmap comes in. The combination of our proven best practices and cutting-edge analysis of the latest AI trends will help CEOs develop a comprehensive AI strategy that delivers BIG results. On today's show, Randy Koch gives an overview of the process CEOs can use to build their own CEO AI Roadmaps, leverage AI to its full potential, and Make BIG Happen.

How to Turn AI Hype Into BIG Profits by Executing a CEO AI Roadmap with Randy Koch

Guest: Mark Moses, CEO and Founding Partner of CEO Coaching International.  Overview: The 2024 Make BIG Happen Summit in Miami Beach, Florida is almost here! On April 26th and 27th, 400 of the BIGGEST and best business leaders from around the world will gather at the Fontainebleau Miami Beach Hotel to learn, to connect, and to get inspired to Make BIG Happen in their lives and businesses. And, for the first time in the Summit's 10-year history, we're opening up registration for this one-of-a-kind event to CEOs, entrepreneurs, and executives outside of our coaching community.  On this special episode, Mark Moses discusses the Four Groundbreaking Event Themes that will define the 2024 Make BIG Happen Summit, our extraordinary lineup of speakers, and what he hopes attendees will take away from their time in Miami Beach.

Robert Glazer on How Partnership Marketing Creates a BIG Competitive Advantage

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