In this episode, Steve Fretzin and Robert Hanna discuss:

• Why firms are struggling to retain talent. 
• Firm and personal branding for lawyers. 
• How to start a story (hint, it’s not your name). 
• Reflecting on your why. 

Key Takeaways:

• Give trust to your employees - they do not need to be (or want to be) micromanaged. 
• If you build a personal brand, more revenue-generating opportunities will come your way. 
• Everyone who has a very successful personal brand is excellent at storytelling. 
• We, as humans, are drowning in information, but what we are craving is wisdom. 
• Contacts are good, but relationships pay. 

"I'm still finessing my storytelling because the number one thing people buy is a human-to-human relationship. We talk about B2B and B2C. No, it's H2H, it's human to human." —  Robert Hanna

Connect with Robert Hanna:  

Website: https://www.kcpartners.co.uk/

Show: https://legallyspeakingpodcast.com/

YouTube: https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA & https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA

LinkedIn: https://www.linkedin.com/in/roberthanna/

Twitter: https://twitter.com/LegalSpeakPod

Facebook: https://www.facebook.com/legallyspeakingpodcast & https://www.facebook.com/kcpartnersltd

Instagram: https://www.instagram.com/legallyspeakingpodcast/ & https://www.instagram.com/kcpartners_/

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.