Robyn Addis is the COO and Chief Marketing and Business Development Officer at Legal Internet Solutions Inc. (LISI). In this role, she oversees the systems and processes of the agency and provides strategic leadership and guidance to the marketing and business development teams, as well as outsourced legal marketing services clients. Additionally, Robyn guides the development and execution of multiple high-performing marketing channels, including LISI's LinkedIn livestream and their recently launched podcast, All the Things.

Prior to joining LISI, Robyn spent 15 years at two of Philadelphia's largest law firms, Ballard Spahr LLP and Dechert LLP. She also started her own consulting firm, where she helps executive women tell their stories and position themselves for career development and success.

After years of experience working in law firms, Robyn understands lawyers' fears around digital marketing. For the industry as a whole, immersion in the digital world feels revolutionary. However, it's crucial to leverage digital marketing tactics in order to reach more people, build relationships, and convert clients. Fortunately, Robyn has expert advice on how to overcome digital marketing fears and move the needle in your business.

In this episode…

The digital world is expanding rapidly, and if you're not leveraging digital strategies, you're already far behind. But for many lawyers, there's a major obstacle standing in their way: fear. So what can you do to get past your fear of digital marketing and reach more clients?

Whether you're afraid of making a mistake, saying the wrong thing, or changing up your marketing strategy, Robyn Addis has tips to help you work through these challenges and market yourself in the digital space. According to Robyn, if you're just dipping your toe into the digital world now, you have some wiggle room to test out different tactics and see what works. Your audience isn't necessarily expecting perfection — they just want to connect with authentic people that they can trust.

In this episode of The Lawyer's Edge Podcast, Elise Holtzman talks with Robyn Addis, COO and Chief Marketing and Business Development Officer at Legal Internet Solutions Inc. (LISI). Robyn discusses the valuable benefits of digital marketing for lawyers and law firms, how to nurture relationships through social channels, and mistakes to avoid when sharing content online.