217 - I’m going to take a stab in the dark at something. I’m guessing you’re pretty stoked when you hit a big revenue goal in your pet photography business. 

Who wouldn’t be, right? Cha’ching! 

BUT ...  

What are you making that number mean? ESPECIALLY if you miss a revenue target — or if you were to have your revenue dip?!? 😱 

If you’re human, you might feel like you failed or that your business is broken or you’re going to end up losing it all and living in a van down by the river.  

* Shout out to Chris Farley for the motivational speaker! 

Today on the podcast, we’re talking about goals — but not any goals. We’re talking about NRVs, or non-revenue victories — and how they’re critical for your success. 

What to listen for 

1:55 How revenue-related goals can lead to unrealistic expectations 

9:17 Why security and stability come from within, not from sales 

20:19 How Heather and I define success and security 

28:56 The non-revenue victories you might look for 

29:57 The connection between NRVs and The Gap and The Gain 

You guys! We can challenge the traditional notion of success and work toward a more fulfilling approach that includes celebrating our personal experiences and the relationships we build in our businesses. 

For me, it's all about freedom and flexibility in my schedule … the freedom to head to the barn and ride my horses, the flexibility to leave my office and take my kids on a trip to South America. 

What does success actually look like to you? What are your NRVs? Comment on the 'Gram. 

JOIN THE PARTY:

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