Sign up to save your podcasts
Or
Share Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement
The story behind the brand's expansion from a niche segment to the broader market with Mark Kirkham, VP & General Manager of Sports, Energy and Juice brands at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.
View all episodes
By Fergus O’Carroll
4.7
4444 ratings
The story behind the brand's expansion from a niche segment to the broader market with Mark Kirkham, VP & General Manager of Sports, Energy and Juice brands at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.
More shows like On Strategy Showcase
View all
HBR IdeaCast
170 Listeners
The Knowledge Project
2,680 Listeners
Cold Call
199 Listeners
2Bobs—with David C. Baker and Blair Enns
256 Listeners
Masters of Scale
3,980 Listeners
Creative Confidence Podcast
127 Listeners
Worklife with Adam Grant
9,179 Listeners
Nudge
181 Listeners
The CMO Podcast
347 Listeners
Uncensored CMO
34 Listeners
The WARC Podcast
11 Listeners
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
44 Listeners
Marketing Against The Grain
351 Listeners
HBR On Strategy
78 Listeners
HBR On Leadership
162 Listeners