Ron Friedman, an award-winning social psychologist who specializes in human motivation. Ron has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and has consulted for some of the world’s most successful organizations. Ron's new book is Decoding Greatness: How the Best in the World Reverse Engineer Success. In this conversation, Ron shares how using reverse engineering helps to master new skills faster.

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