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The hunt for certainty is killing creativity.
Rory Sutherland, chairman of Ogilvy and the poet of persuasion, joins us live from Klaviyo London to challenge marketing's obsession with thin-tailed attribution. Brands are facing an existential crisis in an increasingly brandless, chat-interface powered world, but Sutherland believes that current measurement models are not designed to allow marketers to test, fail, learn, and grow, systematically destroying breakthrough potential.
Key takeaways:Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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8383 ratings
The hunt for certainty is killing creativity.
Rory Sutherland, chairman of Ogilvy and the poet of persuasion, joins us live from Klaviyo London to challenge marketing's obsession with thin-tailed attribution. Brands are facing an existential crisis in an increasingly brandless, chat-interface powered world, but Sutherland believes that current measurement models are not designed to allow marketers to test, fail, learn, and grow, systematically destroying breakthrough potential.
Key takeaways:Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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