We delve into the gaming industry, focusing on the recent launch of Royal Kingdom, a sequel to Royal Match. We discuss the game's performance, monetization strategies, and the competitive landscape, comparing it to its predecessor.

The conversation also touches on financial insights regarding Dream Games, the company behind these titles, and the evolving game mechanics that cater to a specific audience.

Jakub emphasizes the significance of level design and the need for continuous innovation to maintain player interest and maximize monetization.

The discussion also touches on user acquisition strategies and the evolving landscape of game marketing, highlighting the role of creative trends in attracting players.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/tRt3Y0g7dAY

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Epic intro

01:24 Introduction to the Gaming Landscape

02:37 Royal Kingdom's Launch and Performance

07:50 Comparative Analysis: Royal Kingdom vs. Royal Match

13:09 Financial Insights and Company Strategy

15:35 Game Mechanics and Player Experience

25:50 Target Audience and Market Positioning

27:11 Game Mechanics and Strategies

32:47 Retention and Player Engagement

34:41 Level Design and Game Innovation

39:10 User Acquisition and Marketing Strategies

45:39 Creative Trends in Game Advertising

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Royal Kingdom has seen explosive growth.

The game features a traditional global launch strategy with significant marketing efforts.

Royal Match has become the leading puzzle game, surpassing Candy Crush.

Royal Kingdom's daily downloads are impressive, maintaining around 80k post-launch.

The UK market is expensive but crucial for monetization in mobile games.

Royal Kingdom presents a challenging gameplay experience, with increased difficulty levels.

The target demographic for these games skews towards older audiences, particularly those 35 and above. Game mechanics play a crucial role in player engagement.

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