The Curve

RTC121: From Nepalese villages to global markets with Ruby Raut.


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Ruby Raut is the incredible founder of Wuka, the game-changing brand making period-proof underwear from sustainable materials. Ruby's journey is nothing short of incredible - from growing up in Nepal and fleeing to London with just 93p in her bank account, to building a globally recognised business. She takes us back to her childhood in Nepal, highlighting the cultural and economic challenges she faced, including the traditional practices surrounding menstruation. We dive deep into topics like the caste system, gender inequality, and the economic impact of periods. Plus, Ruby dishes on her entrepreneurial journey, the importance of sustainability, and the savvy financial moves that made Wuka a success. Trust us, you don't want to miss this one!

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